Northern Pacific Corporate Stationery

At first glance, this appears to be an ordinary sheet of corporate letterhead. But it turns out to be four pages long (11″x17″ folded in half), with pages 2 through 4 devoted to photos advertising the vista-dome North Coast Limited.

Click image to download a 4.2-MB PDF of this four-page letterhead/brochure.

The interior photos include familiar scenes of dome cars, the Traveller’s Rest, the diner, coaches, and sleeping rooms. But the back page features photos of New York, Philadelphia, and Washington–cities not served by the North Coast Limited. Railroads never hesitated to recommend their own trains to prospective travelers even if those trains didn’t go where the travelers wanted to go.

Of course, travelers from Seattle to the East Coast had a choice of routes, and if they didn’t want to fly the North Coast Limited was an attractive option. However, this is an unusual switch as most Northern Pacific advertising was directed to travelers from the East and Midwest who wanted to visit the Northwest.

Great Northern Bridge Score Pad

This score pad for bridge doesn’t have a date on it, but it was designed if not printed in the early 1950s. It lists four streamlined trains including the Empire Builder without mentioning dome cars. It also lists the Winnipeg Limited, which was streamlined in 1956, as an “other” (i.e., non-streamlined) train.

Click image to download a PDF of the front and back of this score sheet.

The railroad offered these score pads to passengers in any of the on-board lounges on its trains. It also sold decks of cards featuring Winold Reiss Indian paintings for about $1 per deck.

No Newer, No Finer

Here’s a ticket envelope from that four-year period between introduction of the Mid-Century Empire Builder and the addition of Great Domes to that train. The date on the envelope is 1953.

Click image to download a PDF of the envelope.

The beautiful illustration of green-and-orange trains in front of brownish mountains and purple skies required four print colors, which always makes me wonder why they didn’t just go for a four-color process that would effectively allow the use of far more colors. Perhaps the need to be restrained to just four colors was somehow considered elegant in the world of illustration.

The Chief Way Ticket Envelope

In this age of political correctness, when colleges aren’t allowed to use Native American terms for team names, it is amazing to think that the Santa Fe Railroad based its train fleet on the “chief” name and the war bonnet logo. No one apparently ever complained that the war bonnets were probably first used by Sioux Indians, who lived far from Santa Fe territory. While other Plains Indians, some of whom lived in Santa Fe territory in Oklahoma and Texas, also adopted war bonnets, the Southwest Indians who the Santa Fe emphasized in its advertising wore very different headgear.

In any case, here is a ticket envelope featuring an image of an Indian wearing a war bonnet and a photo of a Santa Fe locomotive in war bonnet colors (though the photo is black-and-white, which seems strange since the rest of the printing uses four colors). Click the image to download a PDF of the inside and outside of the envelope.

Another Favorite

This seems to be an earlier version of yesterday’s coaster, printed in only one color and with a different border. Also the material is a little different, being several layers of different kinds of paper instead of the single sheet of thick pressed paper that make up the new coasters.

Click image to download a PDF of this coaster or click here if you prefer a full-sized JPG.

Always a Favorite

This coaster is made of the same materials and has a similar border pattern to the Daily Domeliners coaster. The use of two colors of ink makes it a little extra special, and image raises the question: is the Union Pacific or a martini “always a favorite”?

Click image to download a PDF of this coaster or click here if you prefer a full-sized JPG.

The coasters I’ve shown are all in mint condition suggesting they were designed in the late 1960s and left over when Amtrak took over passenger service in 1971. Tomorrow I’ll present one that is a little older.