Great Northern had a tiny brochure for Glacier National Park. Here is another one that focuses on “flora, fauna, and photos in glorious Glacier.” Really, it is about photographic opportunities in the park.
Click image to download a 1.3-MB PDF of this brochure.
The eleven color photos show people taking pictures of wildlife, Indians, wildflowers, mountains, and lakes. There are also two photos of people taking photos from “open-top motor coaches,” which of course were the same “jammers” that are still used in Glacier Park. For camera buffs, this was probably a most persuasive advertisement for visiting Glacier.
The Great Northern often promoted skiing at Big Mountain near Whitefish, but as far as I know this is the only brochure it ever issued for the Flathead Valley. Flathead Lake is a popular tourist destination, and important enough to the Great Northern that Ralph Budd once asked historians to figure out who was the first white man to have seen it (they decided it was David Thompson).
Click image to download a 1.2-MB PDF of this brochure.
Three of the ten color photos in this brochure feature the lake; two are of the ski resort; and one shows Hungry Horse Dam, which the GN considered to be a tourist destination in its own right. Other photos show horseback riding, farming, and logging.
Although this 1961 brochure says “Oregon” in large print, the fine print indicates that it is really about Oregon’s 400-mile coastline. Ten color photos focus on the northern Oregon Coast, but a map also indicates there are fine views, sand dunes, and wave-battered rocks on the central and southern coast.
Click image to download a 1.1-MB PDF of this brochure.
One large photo shows the “historic Astor Column.” The brochure doesn’t mention that this remarkable monument was in fact built by the Great Northern Railway as a part of its 1926 Columbia River Historical Expedition. Visitors to the column in 1961 would probably see a sign saying so.
I’ve previously shown fifteen of the postcard-sized color brochures that Great Northern issued between about 1959 and 1964, but there are quite a few more. This one from 1959 is for the Puget Sound and San Juan Islands, natural destinations for a transcontinental railway that terminated in Seattle and whose trains covered the sound from Olympia to Vancouver, BC.
Click image to download a 1.4-MB PDF of this brochure.
A dozen color photos and a map show historic sites, fishing, boating, carnivals, and other forms of recreation and points of interest in the area. One panel also describes the Empire Builder, Western Star, and streamlined Internationals.
We’ve seen a 1950 dude ranches booklet; not surprisingly, this one is nearly identical. All of the photos and basic layout are the same, though of course some of the ranches have changed.
Click image to download a 7.6-MB PDF of this 12-page booklet.
There were apparently a few more dude ranches in 1950, as the listing lapped over onto page 11 of the booklet. The 1949 edition devoted all of page 11 to an ad for Glacier National Park, but this was cut to half a page for 1950.
Issued in 1947 just four years before GN inaugurated the streamlined Internationals, this brochure advertises “seventy-five scenic miles” on the 154-mile route from Seattle to Vancouver. Many of the other miles were (and are) scenic as well; it should have said “seventy-five waterfront miles.”
Click image to download a 1.3-MB PDF of this brochure.
This brochure does double duty as an advertisement for the trains and an along-the-way guide, as the back of the brochure unfolds into a town-by-town description of the towns along the route, complete with the mileage and times the three trains a day arrived at each stop.
We’ve seen 1917 and 1946 booklets advertising the Cody Road to Yellowstone; here is one from 1937. The 1937 and 1946 booklets follow the same outline and share some photographs and text, but also have many photos that are unique to each booklet.
Click image to download a 5.3-MB PDF of this 12-page booklet.
The back cover of this edition has an image of Burlington’s rambling Cody Inn in front of Mount Grinnell, which is actually hundreds of miles away in Glacier National Park. The 1946 version fortunately deletes this minor deception.
Burlington’s 1927 escorted tours booklet briefly described an Alaska tour and noted that “Complete details with day-to-day itinerary are given in a special Alaska folder which will be mailed gladly upon request.” This is that special folder.
Click image to download a 4.1-MB PDF of this 8-page booklet.
The folder describes 18-day tours to Skagway and 26-day tours to Seward. Neither tour went very far inland; the Skagway tour took the White Pass & Yukon Route to Lake Bennett; the Seward tour took the Copper River & Northwestern to Miles Glacier. Both of these railroads were built by Michael J. Heney. From Chicago, each tour took the Great Northern or Northern Pacific to Portland/Seattle and the other railroad back, but none of the tours stopped at Glacier or Yellowstone, though they did visit Mount Rainier National Park. Continue reading
In 1884, Northern Pacific began promoting the Northwest in general and Yellowstone Park in particular with a Wonderland theme. At first, the railroad made a direct connection to Alice in Wonderland. In 1885, it published a romance in which a young lady from Massachusetts finds her true love in Yellowstone. But also in 1885, it published a booklet, The Wonderland Route to the Pacific Coast, with 64 pages of text and woodcuts. All of these were anonymous, but as noted below they were written by John Hyde (1848-1929), who was presumably an employee of the NP advertising department.
Click image to download a 22.1-MB PDF of this 70-page booklet.
In 1886, it issued a roughly 100-page booklet with two essays: “A Description of the Country Traversed by the Northern Pacific Railroad” by John Hyde, and “Wonderland, or Alaska and the Inland Passage” by Frederick Schwatka (1849-1892). The essay by Schwatka, a well-known explorer of Alaska and the arctic, was the longer of the two and received top billing, but was printed after Hyde’s. The booklet notes that Hyde was also the author of the the Alice in Wonderland and 1885 essays. Continue reading
Here’s another dinette menu that offers a similar range of items at similar prices to one presented here a few days ago. The a la carte sides are identical while the “special combination” side has two of the same entrées while the other four are slightly different: trout instead of sole; western omelet instead of Denver omelet; etc.
Click image to download a 2.1-MB PDF of this menu.
Canada’s movement towards bilingualism is still incomplete. The front covers of this menu identifies the leaves in both English and French, but the menu itself is only in English. The back cover Tilden ad has one paragraph in French that summarizes the two paragraphs, set in much larger type and in a more prominent location, in English. Such weighing of the two languages might seem appropriate in a country where most people were native English speakers, but a decade after this menu was used, Canada would require equal treatment for both languages.