This booklet is full of enticing photos of Glacier National Park. There are only two photos of the Empire Builder and one of the station at East Glacier, all on page 2. The rest show scenes tourists in 1938 were likely to see on their visits to Glacier: lakes (3-5, 18-19, 21), waterfalls (pp. 6-7), fish & wildlife (8-9), Indians (10), glaciers (11), hotels (12-13), trails (14-15), and the Going to the Sun Highway (20).
Click image to download a 14.1-MB PDF of this 24-page booklet.
The booklet ends with a page of “suggested trips” and a map of the park on the inside back cover. Unlike some other brochures, there are no detailed tour itineraries or prices, suggesting the railroad wanted to use this booklet for more than one travel season.
This Los Angeles Limited menu resembles other LA Limited menus from that time period. But it is unusual for a Union Pacific menu from any time period in that it identifies the photographer who took the cover photo–and the photograph who took the back cover photo as well.
Click image to download a 2.4-MB PDF of this menu.
The front cover photo says “Curtis,” which refers to Asahel Curtis, a famous Seattle landscape photographer whose even more famous brother, Edward Curtis, made his name photographing American Indians. Asahel was also a mountain climber who photographed many beautiful scenes in the Northwest, including the 1908 photo below from what I believe is the edge of the lake that is in the middle ground of the menu’s cover photo. UP has colorized the cover photo, and someone must have colorized the photo below as well.
This 1946 brochure advertises the route from Cody, Wyoming, to Yellowstone Park. Burlington rails had reached Cody in 1901, and no doubt the railroad lobbied hard for the construction of the Cody Road, which opened in 1903. This made it possible for people to go into the park through the Cody or Gardiner entrances and leave by the other, thus staying on trains of NP or Burlington–which was nearly half owned by the NP–in both directions.
Click image to download a 7.4-MB PDF of this 12-page brochure.
Many of the photos in the brochure date to 1903, when Cheyenne photographer Joseph Stimson, who had photographed scenes on the Union Pacific‘s original transcontinental route, was hired by the state of Wyoming to take pictures of this new route into the park. The photo of Sylvan Pass on page 8, for example, can also be found on page 112 of Passage to Wonderland, in which photographer Michael Amundson rephotographs many of Stimson’s original scenes. Burlington artists added the image of a streamlined bus to the Stimson’s original photo to bring it up to date, just as the Burlington postcard below, which dates to the 1920s, has the image of a touring car added to a colorized version of Stimson’s photo.
This 1937 brochure was pitched to people wanting to relocate. It promises “farms for many” in a region with an “unrivaled future.” It lists livestock and crop production in terms of volumes and value, though the numbers are rather meaningless since they aren’t given per acre. It also gives a reasonably accurate assessment of the climate in various parts of Washington and northern Idaho. The brochure unfolds to 18″x22″ with the back devoted to a large map of the region.
Click image to download a 12.1-MB PDF of this brochure.
“It is in the Northwest where I expect American civilization, in many ways, to reach its maximum,” the brochure quotes J. Russell Smith, a pioneer in economic geography who taught at Wharton’s and Columbia University. “I expect that it will outstrip New York,” he added. If so, it hasn’t happened yet; Smith apparently overestimated the role of agriculture in the nation’s economic future.
Five years after the Great Northern re-equipped the Oriental Limited in 1924, the Northern Pacific completely re-equipped its North Coast Limited. Unlike GN’s premiere train, the North Coast Limited had the extra cache of being an all-Pullman train.
Click image to download a 5.1-MB PDF of this 32-page brochure.
Where Great Northern named its sleeping cars after explorers, soldiers, and rail financiers, Northern Pacific decided to name its sleeping cars after Indian chiefs. This brochure gives a brief biography of each of the 35 chiefs–five cars for each of seven trains–after which the cars are named. In addition to Sitting Bull and Chief Joseph, one of the chiefs is Chief Garry, great-great-grandfather of Alice Garry, who was named “Princess America” at the 1926 Spokane Indian Congress.
This brochure is undated, but based on the hair and clothing styles it is almost certainly from before World War II. UP and Chicago & North Western inaugurated the Challenger in 1935 as a second-section of the all-Pullman Los Angeles Limited. The train was so successful that a year later it was placed on its own schedule separate from the LA Limited. In 1937, a second Challenger was added to the timetable going to San Francisco over the Southern Pacific.
Click image to download a 4.2-MB PDF of this brochure.
This brochure for the San Francisco train is unusual for a pre-war advertising flyer in that every photo–there are nine, counting the duplicated cover photo as one–is in full color. The photos show lightweight coaches and lounge car and heavyweight sleepers and dining car. As the Alcoa ad below indicates, the coaches were built with aluminum bodies in 1937.
It’s 1947, and the newly streamlined Empire Builder no longer stops at Glacier Park on its 45-hour journey across the Northwest. Instead, the revived Oriental Limited is the train to use by passengers wanting to visit the park. The S-2 steam locomotive shown in this brochure will soon be replaced by Diesels, but passengers to Glacier will continue to ride heavyweight cars until 1951.
Click image to download a 6.2-MB PDF of this brochure.
Rather than ghastly orange or patriotic blue, this brochure uses green as a highlight color, with brown instead of black serving as the main color. These choices seem much more appropriate when advertising a forested wilderness like Glacier Park.
The cover of this menu says San Francisco Overland Limited. Inside, however, instead of a menu there is a program for the “Nebraska Division Safety Rally and Party, in recognition and appreciation of outstanding efforts in safety, which won the Nebraska Division employees first place among all the divisions for the year 1954.” The rally, “Stay Alive in ’55,” was held at the Omaha Civic Auditorium on February 26, 1955.
Click image to download a 1.4-MB PDF of this program.
The rally included a variety show featuring “stars of stage, radio, and television,” including Judy Jones, the Borlondoes, Earl Morgan, and the McNally Sisters, none of whom seem to be remembered by the World Wide Web today. There was also dancing to the sounds of Jack Ross and his Orchestra, who Wikipedia tells us had a number one hit song in the Netherlands in 1962 called Happy Jose (Ching Ching) (with Sweet Georgia Brown on the flip side).
This menu, dated September 8, 1949, offers four luncheon meals: chef’s salad ($1.45, about $12 today), halibut ($1.65), boiled brisket of corned beef ($1.65), and a club sandwich ($1.85), all of which (except for the chef’s salad) come with juice, bread, potato, vegetable, dessert, and beverage. The chef’s salad only comes with bread, dessert, and beverage. The a la carte side also includes a sirloin steak for $2.75 (about $22 today).
Click image to download a 1.4-MB PDF of this menu.
The boats in the photo are part of the “Italian fishing fleet,” with the photo caption comparing it with the fishing fleet in Naples, Italy. Though taken more than 60 years later, the Naples marina in the photo below does bear a resemblance. This photo was taken by Trey Ratcliff, one of the finest high-dynamic range photographers in the world. His Stuck in Customs web site has a tutorial that should be read by every photographer who wants to do more than take family pictures.
This menu, with its vivid cover photo of San Francisco’s Chinatown, is dated August 26, 1949. The breakfast menu’s seven complete meals include broiled fish, lamb chops, ham or bacon and eggs, eggs alone, ham, bacon, or sausage and one egg, corned beef hash, and omelet, all of which include fruit, juice, or cereal, bread, and coffee, tea, milk, or cocoa. Prices range from $1.10 to $1.60 ($9 to $13 in today’s money). The a la carte menu is also pretty extensive.
Click image to download a 1.4-MB PDF of this menu.
The photograph is looking down California Street to Grant Avenue. As shown in the Google street view below, several of the buildings in the foreground still exist but much of the background has changed. The tallest building in the 1949 photo is visible as one of middling height in the modern photo. The California Street Cablecar was apparently under repair when Google took the photo, but a Panoramio photo taken from almost exactly the same angle as the menu shows a cable car being tailgated by a Mini Cooper.