Yellowstone in 1967

The tour described in this brochure from the NPRHA — Lorenz Schrenk collection is different from the ones in shown in the last two days, mainly by including a trip to the Grand Tetons. The basic tour starts in Livingston and includes four nights in the park at the Mammoth Inn, Old Faithful Inn, Jackson Lake Lodge in the Tetons, and Lake Hotel back in Yellowstone.

Click image to download a 1.7-MB PDF of this brochure.

From there, travelers had a choice of returning via Gardiner to Livingston, going over the Beartooth Pass Highway to Red Lodge and Billings, or going via Cody to Billings. Those going to Livingston would spend a night at the Murray Hotel while those going to Billings would stay at the Northern Hotel. The Murray was built in 1904 as a two-story hotel, later expanded to four stories, across the street from NP’s Livingston station. Continue reading

Yellowstone in 1966

This brochure, from the NRPHA — Lorenz Schrenk collection, advertises the same three-day tours through Yellowstone that were listed in yesterday’s: one for westbound travelers that went through Cody and one for eastbound travelers that went through Red Lodge. Due to inflation, the westbound tour price increased to $84.04 while the eastbound tour (which spent one extra night in a hotel) was $101.24. In today’s dollars, that means the westbound price increased from $735 to $750 while the eastbound price remained about $900. These prices including transportation, lodging, and meals in the park, but some meals outside the park were “on your own.”

Click image to download a 1.8-MB PDF of this brochure.

The westbound tour spent two nights at the Lake Hotel and one at Mammoth. The eastbound tour spent one night each at the Mammoth Hotel, Lake Hotel, and Old Faithful Inn and a final night at the Northern Hotel in Billings. The Northern Hotel opened in 1904 as a three-story hotel (later increased to four stories), but after a fire destroyed it in 1940, it was replaced with a modern ten-story building. It advertises itself today as providing “unpretentious, historic luxury.”

Yellowstone in 1964

By 1964, Northern Pacific had gone from issuing 68-page booklets about Yellowstone to four-page brochures. Even the NP brochures about Yellowstone in the 1920s and 1938s were more than twice as big as this when unfolded. At a time when almost all other railroads lavishly used color photos to illustrate the regions they served, this brochure relied exclusively on black-and-white photos (or, to be precise, sepia-and-white). This is characteristic of Northern Pacific marketing, which rarely used color photos.

Click image to download a 1.7-MB PDF of this brochure.

This brochure from the NRPHA — Lorenz Schrenk collection specifically encourages passengers going to the Northwest to take a side trip to Yellowstone by getting off the North Coast Limited at Billings, taking a sightseeing bus to Cody and into Yellowstone, spending three nights in the park, and then rebounding the North Coast Limited in Livingston. This tour cost $78.65 in 1964, which is close to $750 in today’s money. Continue reading

North Coast Limited Ticket Envelopes

Here are some pretty envelopes that I photographed at the Minnesota History Center. The first one features an illustration of a North Coast Limited vista-dome that we have previously seen on 1960-1963 timetables and a 1969 booklet. The envelope was printed in March 1958.

Click image to download a 297-KB PDF of this brochure.

The second one shows North Coast Limited observation car #390 with a vista-dome in the background. As I’ve noted before, only one North Coast Limited observation car was painted with the broad stripe shown in the illustration; all of the rest just had a pin stripe around the tail of the train. Apparently, NP officials took one look at the broad stripe and decided against painting any other cars that way. Continue reading

To Add to the Interest of Your Trip

This booklet, which is from the NPRHA — Lorenz Schrenk collection, is dated August 1955. NP probably reissued a similar booklet with minor updates every year in the late 1950s and early 1960s, but this was one of the first if not the first to feature a vista-dome car on the cover. The booklet covers St. Paul to Seattle, including both the Butte and Helena lines, and also presents Pasco to Portland on the Spokane, Portland & Seattle.

Click image to download a 6.8-MB PDF of this 24-page booklet.

Sidebars briefly describe Yellowstone Park, a brief history of the Northern Pacific, the 1,486 miles of rivers followed by the North Coast Limited, and the 28 mountain ranges visible from Northern Pacific passenger trains. The Yellowstone sidebar has a photo of a Yellowstone tour bus going under the Roosevelt Arch, which was designed by Robert Reamer, who also designed Old Faithful Inn (which had been funded by the NP) and NP’s Gardiner Depot.

New Yellowstone Bus Service

“Beginning June 20, 1949, the Northern Pacific will inaugurate new sightseeing bus service for Yellowstone Park travelers,” says this booklet, “to better reveal to them the majestic and inspiring mountain views between Livingston, Montana and the Gardiner Gateway.” Sadly, this was another way of saying that Northern Pacific had discontinued running trains from Livingston to Gardiner at the end of the tourist season in 1948.

Click image to download a 1.4-MB PDF of this 8-page booklet.

The railroad had carried passengers on trains to the entrance of Yellowstone Park since 1902, but apparently after the war it decided buses were less expensive for the number of its customers going to the park. It still ran a few trains for large tour groups, but even that ended in 1955. Continue reading

Summer Holidays in 1949

This post-war booklet briefly describes 22 escorted tours and 36 independent tours people could take of the West. Most of the tours used more than one railroad but so long as they used the Northern Pacific for part of their distance they were included on the list. Burlington Escorted Tours, which published annual booklets of tours before the war, was apparently no longer in business, but the escorted tours listed in this booklet were “under able management and leadership of responsible, long-established tour companies recommended by Northern Pacific Railway.”

Click image to download a 3.2-MB PDF of this 8-page booklet.

The booklet claims that it offers “your choice of 157 escorted tours,” but only describes 22. Each of the tours departed Chicago about once a week, so 157 represented 22 tours departing between 7 and 8 times per summer. Nearly all tours went to Yellowstone with many also going to Alaska, California, the Canadian Rockies (Banff or Jasper), Colorado, or the Pacific Northwest. Continue reading

North Coast Limited Luggage Sticker

Here’s an attractive luggage sticker I found at the Minnesota History Center. The colorful sticker uses the NP monad logo to simultaneously show a two-toned green train traveling through Northwest forests and present the railroad’s “Main Street of the Northwest” slogan.

Click image to download a 9.5-MB PDF of this on-board stationery.

NP introduced the streamlined North Coast Limited in stages beginning in 1948. While it wasn’t fully streamlined for several more years, that fact was ignored in railroad advertising. While this particular sticker may have been printed later, it was probably first introduced in 1948.

West Via the Streamlined North Coast Limited

Printed in green ink with red highlights, this booklet describes the “West” as it might be defined by someone from Chicago: everything west of the Wisconsin-Minnesota line. Mostly it is the Northwest, meaning the northern tier of states west of and including Minnesota. But it also includes a page on “California via the Pacific Northwest.”

Click image to download a 10.1-MB PDF of this 24-page booklet.

The booklet prominently mentions the streamlined North Coast Limited, which was introduced in 1948. The interior pictures of the train are all drawings, not photographs, suggesting the booklet may have come out around the time that train was introduced, before the NP was able to take its own interior photos. There is one exterior photo of the entire train, but several of the cars in the photo are clearly heavyweights, so it was probably taken before 1948. So, while it could be from a year or three later, I’ll date it to 1948.

Rainier National Park in 1939

People taking the Northern Pacific to or from the Golden Gate International Exposition would probably want to take at least a day or two to stop at Mount Rainier along the way. This booklet shows them what they might see in the park and how to get there by bus from Tacoma for $9 or Seattle for $10.50 round trip. In today’s dollars, that would be $190/$220, which is pretty expensive for a 200-mile bus trip.

Click image to download a 6.3-MB PDF of this 16-page booklet.

Northern Pacific appears to have printed this entire booklet using just green and red inks. The green is light enough that it shows up when it needs to, as in a tree or a field, but dark enough that it doesn’t make faces too ghastly looking. NP artists went to some effort to print five photos using both green and red, almost giving the impression of being full-color photos. Continue reading