By 1964, Northern Pacific had gone from issuing 68-page booklets about Yellowstone to four-page brochures. Even the NP brochures about Yellowstone in the 1920s and 1938s were more than twice as big as this when unfolded. At a time when almost all other railroads lavishly used color photos to illustrate the regions they served, this brochure relied exclusively on black-and-white photos (or, to be precise, sepia-and-white). This is characteristic of Northern Pacific marketing, which rarely used color photos.

Click image to download a 1.7-MB PDF of this brochure.

This brochure from the NRPHA — Lorenz Schrenk collection specifically encourages passengers going to the Northwest to take a side trip to Yellowstone by getting off the North Coast Limited at Billings, taking a sightseeing bus to Cody and into Yellowstone, spending three nights in the park, and then rebounding the North Coast Limited in Livingston. This tour cost $78.65 in 1964, which is close to $750 in today’s money.

Eastbound passengers could take a similar tour, but instead of going through Cody they would take the “Red Lodge High Road” (Beartooth Pass) to Billings. Because the eastbound North Coast Limited left Billings in the middle of the day, this tour required four nights lodging and cost $95.65 (about $900 in today’s money).