New Streamliner Serves World’s Richest Valley

This undated issue of Southern Pacific’s West bulletin to travel agents features the “new San Joaquin Daylight.” Since that train was inaugurated on July 4, 1941, this must have been published that summer.

Click image to download a 4.4-MB PDF of this four-page newsletter.

The bulletin includes interior photos of the train’s colorful coffee shop/tavern car and a coach painted in a stunning lime green, which was quite a difference from the usual institutional greens and beiges of most passenger car interiors. The rest of the all-color photos are of the San Joaquin Valley and the national parks — Kings Canyon, Sequoia, and Yosemite — that are to the east of the valley. Continue reading

A Mighty Big Dam

Dam construction created lots of business for railroads, so Southern Pacific was happy to hype Shasta Dam, whose construction began in 1937 and continued through 1944. It is clearly incomplete in these photos, which were probably taken in around 1940 or 1941.

Click image to download a 3.9-MB PDF of this issue of West.

West twice mentions the ten-mile-long conveyor system that was built to bring millions of tons of rock and aggregate to the dam site. It doesn’t mention that this was built by Henry J. Kaiser, the sand-and-gravel subcontractor for the dam, because the rates quoted to him by Southern Pacific for moving that much rock were too high! SP lost a lot of business, as indicated by West‘s statement that the belt will move millions of tons of aggregate. Continue reading

West Visits Southern Arizona

This issue of West isn’t dated, but it was published in time to advertise the December 15 inauguration of the streamlined Arizona Limited, which would place it near the end of 1940. To promote the train, the periodical advertises wintertime guest ranches, though it doesn’t specifically mention any of them by name.

Click image to download a 3.7-MB PDF of this issue of West.
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The back cover also includes photos of Carlsbad Caverns; Juarez, Mexico, where “you’ll hear gay music, see many a fascinating sight”; and the Hotel Playa de Cortés, “a short trip by train across the border from Tucson.” The trip was actually more than 15 hours and the train arrived in Guaymas, where the hotel was located, at 2:30 in the morning. The brochure also has an interior photo of the lounge car of the Californian, SP’s secondary train from Chicago to Los Angeles, showing that even a secondary train would have a comfortable, if plain, lounge.

How to Catch a Marlin

This issue of Southern Pacific’s West contains almost no clue about when it was published. I’ve so far identified eighteen different issues of this publication, four of which appear to be from 1940, six from 1941, and four from 1942. That leaves four more without dates. None of the four seem worried about the war, so they are probably from 1939.

Click image to download a 3.1-MB PDF of this brochure.

The fact that all of the photos in this one are in black-and-white argues for an earlier date. However, one issue each from 1941 and 1942 also use just black-and-white photos. Continue reading

Southern Pacific Plantation Menu

We’ve previously seen this cover on a 1937 lunch menu I found on the New York Public Library web site. Since then, I’ve acquired one of my own, a lunch menu from 1938.

Click any images to download a 800-KB PDF of this menu.

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American Express Banner Tour

Someone collected these menus during a 1937 tour that went from Chicago to Los Angeles on the Santa Fe, Los Angeles to Portland on the Southern Pacific, Portland to Vancouver on the Great Northern, and Vancouver east on the Canadian Pacific. I only have a half-dozen menus from this trip and only one of them is particularly special, and I’ll present that in a couple of months when I get back to doing some Canadian Pacific items.

Click image to download a 584-KB PDF of this menu.

In the meantime, here’s a beverage menu from a Southern Pacific train, possibly the Coast Daylight. The menu cover says it was for “buffet service,” but it only lists wines, liquors, and other beverages, so the buffet menu must have been separate. Continue reading

New Orleans on Your Sunset Way

New Orleans’ Vieux Carre (town square), today known as the French Quarter, was already more than 200 years old when Southern Pacific published this informative booklet in 1927. New Orleans grew to be the nation’s third-largest city by 1840, and it continued to grow rapidly until about 1960. From 1960 to 2005 (Hurricane Katrina), it lost a third of its population, and lost even more after that.

Click any images to download a 13.3-MB PDF of this 44-page booklet.
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This booklet includes a dozen full-page photos and three dozen smaller photos, mostly of historical buildings. Whether due to urban stagnation or historical preservation efforts, many of those buildings can still be found. These photos are accompanied by about 10,000 words of text about the city and its history. I’ve been to New Orleans many times — twice on the Sunset Limited — but this makes me want to go back to see how many of the scenes in the photos still exist.

Steamer Restaurant Menu

Today we have three more menus contributed by Streamliner Memories reader Laurie Powers. First is what looks like a breakfast menu from the “Steamer Restaurant Service” of the Northwestern Pacific Railroad. I suspect “steamer” has more to do with the method of preparing foods than steam locomotives. I don’t know of any Steamer Restaurants, but I suspect this menu is from a station restaurant rather than a dining car.

Click image to download a 240-KB PDF of this menu.

The menu is undated, but all of Ms. Powers’ other menus from the the 1910s, so I presume it is from that era. At that time, the Northwestern Pacific was half owned by Southern Pacific and half by Santa Fe, but Santa Fe eventually sold out its interest to SP. Continue reading

The Myth of Cheaper European Rates

Pullman published a dozen “fact” booklets in about 1929; this is number 11 and the only one I haven’t previously shown here. It claims that first-class sleeping car fares in Europe cost almost twice as much as in the United States.

Click image to download a 1.7-MB PDF of this 12-page booklet.

To support this, the booklet compares rail and sleeping car fares for seven different trips in Europe and comparable-length trips in the United States. In each case, even the second-class sleeping car fares in Europe are less than the first-class fares in the United States. Continue reading

New York Central 1949 Dinner Menu

In September 1949, the masons held their national convention in San Francisco and Knights Templar groups from all over the country chartered trains to attend the meeting. One of these was in Detroit, and we’ve already seen some menus from that trip. Apparently, they went via the Rio Grande westbound but returned on the Santa Fe.

Click image to download a 321-KB PDF of this menu.

This menu was used on the last leg of the group’s return trip from Chicago to Detroit over the Michigan Southern route, which meant that it left from Central Station rather than LaSalle Street Station in Chicago. The distance from Dearborn Station, where their Santa Train arrived, to Central was a bit more than a half mile, but most conventioneers probably had too much luggage to walk. Continue reading