Here is one of Union Pacific’s 8-1/2″x11″ brochures advertising various destinations. We’ve previously seen a 1941 brochure for the Pacific Northwest, a 1953 brochure also for the Pacific Northwest, as well as ones for Colorado from 1953, Yellowstone from 1954, southern Utah parks from 1954, Las Vegas from 1958, and finally another one for the Northwest in 1959, indicating the railroad published brochures in this format for nearly two decades.
Click image to download a 1.7-MB PDF of this brochure.
Today’s brochure advertises streamliners to California, or at least that’s what the front cover says. The back cover is about Sun Valley, the one in Idaho not the one in California. Page 2 has a large photo of an older couple reclining on coach seats, saying “We suggest you show the photo above to prospective travelers.” There is also an illustration of Hoover Dam, which isn’t in California, straddling pages 2 and 3.
The only real connection to California is that page three lists schedules of the City of Los Angeles, City of San Francisco, and City of St. Louis. The City of St. Louis originally went from St. Louis to Cheyenne, where it was broken up and individual cars went on other trains to Portland, Oakland, or Los Angeles. Starting in April, 1951, the train began operating all the way to Los Angeles.
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The brochure has no date, but the City of St. Louis was inaugurated in mid-1946. The back cover mentions the Gold Coast as one train to Sun Valley, and that train was cancelled before 1955, so the brochure was from somewhere between 1946 and 1954.
I have UP timetables for every year in that range except 1949. The only one that matches the schedules shown in this brochure is from January, 1951, just before the City of St. Louis began operating through to L.A. I don’t have an April, 1951 timetable, but my September, 1951 timetable no longer matches the schedules in this brochure. I conclude that the brochure was published in early 1951, probably before but in anticipation of the City of St. Louis running all the way to California.
This brochure is printed with only three colors: black, blue, and orange. The designer picked a shade of orange that could be used to represent the red in the UP logo, the orange of some oranges, and the yellow of a UP streamliner. It works for the UP logo but isn’t as successful for the streamliner.