We’ve seen 8-1/2″x11″ brochures like this one before, including this 1954 brochure about southern Utah parks. The earliest one we’ve seen is this 1941 brochure about the Pacific Northwest. Today’s, however, is even earlier than that, being dated 4-25-40.
Click image to download a 3.9-MB PDF of this brochure.
This brochure is also bigger than the later ones. Instead of unfolding once into an 11″x17″ brochure, this one unfolds twice into an 11″x25-1/2″ brochure. The later ones are also all folded two more times so they can fit into a business envelope. This one has no more folds, so if it was mailed it would have to have been in a large envelope.
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A Park Service employee named Cassandra Hennings found the menu cover on Streamliner Memories and decided to find the exact spot where the photo was taken and reshoot it at the same time of day. Her resulting photo, along with the menu photo for comparison, can be seen on Bryce Canyon’s Facebook page (and also on twitter).
She notes that Oastler’s Castle was named after Frank Richard Oastler (1871-1936), a medical doctor and amateur photographer whose images and movies helped publicize national parks in their early years. Oastler was also concerned about endangered wildlife and helped save the trumpeter swan.