America’s Colorama

Although the word panorama dates back to around 1789, adding -ama to the end of a word didn’t become common until the mid-20th century, probably inspired by the General Motors Futurama exhibit at the 1939 World’s Fair. It probably reached the peak of its popularity around 1954, when Union Pacific issued this 8-1/2″x11″ brochure advertising the Southern Utah parks.

Click image to download a 2.9-MB PDF of this brochure.
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While the cover photo of the Great White Throne is certainly colorful, the railroad missed a bet by not including more photos of Bryce, Cedar Breaks, and the Grand Canyon. Instead, the centerfold consists of a map decorated with drawings of these sites in magenta, not-quite-yellow, and not-at-all cyan. Printing this page clearly required four colors, so adding the photos would have increased the costs by nothing more than the costs of color separating the photos.


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