Beauty Route to the Evergreen Empire

We’ve seen four-page, 8-1/2″x11″ brochures like this one for Colorado (dated 1953), Yellowstone (also 1953), Zion-Bryce-Grand Canyon (1954), and the Pacific Northwest (1959). This one is also for the Pacific Northwest but is dated 1953.

Click image to download a 2.0-MB PDF of this brochure.

The two Pacific Northwest brochures have hardly anything in common other than some of the headlines. This one has a color photo on the cover but otherwise is all black-and-white photos; 1959 is all color. This one has a few paragraphs about “fabulous Alaska” while 1959 has several color photos. Both had identical UP route maps but this one has the map on page 2 while 1959 is on page 4.
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Perhaps most important, the 1959 brochure featured a full page advertising the City of Portland domeliner, with two photos of models pretending to look at scenery that was actually cut-and-pasted into the pictures. This one has a muddy photo of the City of Portland but only one short paragraph about it.

One thing the 1953 edition has that the 1959 one didn’t have is a rare photo of Union Pacific’s Portland-Seattle train featuring the four dome cars from the Train of Tomorrow. The train also includes 11 other cars, one of which appears to be in Southern Pacific Daylight colors that no doubt is in service between Oakland and Seattle.


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