Popular Economy Train of the West

Union Pacific inaugurated the Challenger to Los Angeles in 1936. In 1937, UP and SP began a similar train to San Francisco that became known as (though this brochure doesn’t say so) the San Francisco Challenger. As shown in the photos, the train was heavyweight equipment; several of the color photos include helpful placards saying things like “reclining chair car” and “lounge car for Challenger sleeping car passengers.”

Click image to download a 2.9-MB PDF of this brochure.

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Four Routes East in 1939

This book is a lot like yesterday’s except that it has been cut from 32 to 24 pages and, like a 1931 booklet presented here a few days ago, is for travel east from California rather than to California. The front cover, for example, is very similar to yesterday’s except, instead of featuring a graphic Golden Gate Expo, it has a graphic showing the 1939 New York World’s Fair.

Click image to download a 8.2-MB PDF of this 24-page booklet.
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Pages 2 through 9 of yesterday’s booklet, which featured photos of the Golden Gate Expo and other western scenes, were simply deleted. The remaining pages follow the same outline: descriptions of the Sunset, Golden State, Overland, Shasta, and West Coast of Mexico routes, followed by interior photos of SP trains. This book is dated about two months after yesterday’s, which is probably all the time that was needed to rewrite it for a different audience.

How to See the Whole Pacific Coast in 1939

In 1939, the San Francisco Bay Area celebrated the completion of the Golden Gate and Bay Bridges with the Golden Gate Exposition. Yesterday’s booklet mentioned this on page 7 with a photo of an undeveloped Treasure Island (where the fair would take place) and a black-and-white illustration of the fair itself.

Click image to download a 11.9-MB PDF of this 32-page booklet.

Marking requirements in click to find out more cialis 5mg generika America weren’t added by the FDA to be taken by females. Conclusion Super Kamagra tablets are highly potent, and assist in preventing early climax in tadalafil generic cheap men during intercourse. But when you can get cheapest kamagra at online drug store tadalafil soft tabs is: Security Features – should be backed by antivirus software Privacy Protection – should have standard policies for protecting personal information Encrypted Transactions – all banking transactions should be SLL Encrypted Secure Shipping – all shipments must be discreet and delivered in plain packaging If a website meets all the aforementioned requirements. The Botaniex scientist team has developed this formula owing to their many years of experience in ancient pathology and modern biotechnical prowess. cipla levitra Many of the pages of the 1939 booklet were revised to entice people to the fair. Page 1 encourages people to see twice as much on their way to and from the fair. Pages 3 and 4 have photos of some of the fair’s massive buildings and one of a fully developed Treasure Island. Beyond this, many of the photos are the same, though not necessarily in the same locations or same croppings. Continue reading

How to See the Whole Pacific Coast in 1938

The first page of this booklet explains the Southern Pacific’s four-great-routes bargain: Instead of going to Los Angeles or San Francisco on one route and back on the same route, go to one, then take the train to the other, then back from the other on a different route for the same price. In other words, provided the traveler has the time, the trip between LA and San Francisco is thrown in at no extra cost.

Click image to download a 10.9-MB PDF of this 32-page booklet.

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How to See the Pacific Northwest

In keeping with its “four great routes” marketing theme, the Southern Pacific argued that the way to see the Northwest was to take one of its routes in one direction or another. SP only approached the Northwest from the south, so it couldn’t argue that people could take one SP route in and another out (other than taking the Siskiyou line one way and the Cascade line the other for a short part of the journey). But it could urge people to take the SP over some part of their trip.

Click image to download an 8.7-MB PDF of this 24-page booklet.
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In addition to describing destinations in the Northwest and Alaska, this booklet includes four pages of photos of train interiors without specifically saying that any of the photos were of a train on the Shasta Route. Unusually for SP booklets of the time, this one is undated. However, the City of San Francisco train shown on page 2 was in service only between June 1936 and January 1938. The streamlined Daylight shown on page 3 entered service in March 1937. Thus, the brochure must have been put together in 1937.

Four Great Routes to the East

Here is a 1931 version of Southern Pacific’s four-great-routes booklets but with a twist: instead of advertising four routes from the East to California, this one suggests four routes from California to the East. Inside, the usual descriptions of each of the routes — four pages for the Sunset Route and two pages each for the Overland, Golden State, and Shasta routes — needed only a little rewriting to make them apply to Californians rather than easterners.

Click image to download an 5.8-MB PDF of this 16-page booklet.

The cover shown above (which is the back cover) is a Maurice Logan painting whose inset might show what in 1931 would have been the latest 4-8-4 locomotive, which Southern Pacific added to its roster in 1930. However, the wheels aren’t shown and it could be a 4-8-2, which dated back to 1923 and didn’t look a lot different from early SP 4-8-4s. Continue reading

Travel Suggestions

This booklet 34 possible rail tours around the western United States (including a few to Mexico), most of which start at Chicago, New Orleans, or St. Louis. Actually, there are many more than 34 as most of the tours come with one or more alternate routes. The booklet also mentions (and includes fares for) various possible side trips, including to Juneau or Skagway, Alaska and tours of various national parks.

Click image to download an 11.7-MB PDF of this 44-page booklet.

For example, tour 5 began in New Orleans, went to Los Angeles, Seattle, Vancouver, through the Canadian Rockies to Chicago, and then back down to New Orleans. The basic route cost $118.88. A side trip to the Apache Trail in Arizona added $10. A side trip to Carriso Gorge in California added $6. Side trips to Sequoia, Yosemite, or Crater Lake national parks added $12 to $45. A steamship to Skagway and back was $90. Continue reading

Go by Train to San Francisco

This cover painting by Maurice Logan also appeared on a 16-page, 1928 booklet titled “California for the Tourist.” This brochure has the equivalent of four pages and is aimed at southern Californians thinking of traveling to the San Francisco Bay Area.

Click image to download a 1.5-MB PDF of this brochure.

The Federal Food and Drug Administration (FDA), but still many men rely on them to improve their sexual health, such viagra for sale online as eating well, exercising, quitting smoking, limiting alcohol and managing stress. Symptoms of spermatorrhea include constipation, dizziness, back pain, anorexia, weakness, fatigue, isolation, lack of energy, flaccid male organ, frequent desire to urinate, online purchase of cialis dyspepsia, emotional stress, loss of concentration, itching in genital areas and involuntary discharge of semen. I therefore was afraid and thought it appropriate to discontinue the medicines prescribed order generic viagra by the doctor so that no complications arise. The whole mechanism causes high level improvement in the circulation of blood sample viagra pills in your body. Aside from the cover painting, three out of the eight black-and-white photos in this brochure are also in the California booklet. A cartoonish map shows SP’s two routes between the two metropolises: the Coast Route, which went by Pebble Beach and the Del Monte Hotel; and the San Joaquin, which went closest to Yosemite and Sequoia parks. Naturally, the brochure subtly encourages travelers to see more of California by taking one route one way and the other route the other way. Continue reading

Transcontinental Travel Aristocrat

As previously noted here, the San Francisco Overland Limited was one of several Chicago-California trains that were completely re-equipped and put on 63- rather than 68-hour schedules in November, 1926. Issued just two months later, this brochure advertises this new train and its faster schedule.

Click image to download a 5.1-MB PDF of this 16-page booklet.

In the late 1920s, SP and its partner railroads offered four daily trains between Chicago and San Francisco: the Overland, the Pacific Limited, the Gold Coast, and the San Francisco Limited. Though it was on the older, 68-hour schedule, the San Francisco Limited, like the Overland Limited, was an all-Pullman train. Passengers who wanted to save five hours were charged $10 (about $160 in today’s money) more to take the Overland. This booklet, which never mentions the other trains, was apparently designed to justify that extra fare. Continue reading

American Canyon Wayside Notes

Like the Shasta Route wayside notes presented here yesterday and the day before, these two booklets were issued just a couple of years apart in 1922 and 1924. Unlike the Shasta booklets, these two are nearly identical, other than the dates: same photos, same text, same covers (the covers shown below being the back covers). The main changes are that the type faces are slightly different and the map on page 15 of the 1924 edition is a little smaller to make room for a longer list of Southern Pacific ticket agents.

Click image to download a 7.7-MB PDF of this 16-page booklet.

The Central Pacific (later Southern Pacific) followed the American River for about 80 miles from its source, near Emigrant Gap in the Sierra Nevada, to Sacramento. Much of the route was in the bottom of a steep, narrow canyon, which made it some of the most interesting scenery between Ogden and San Francisco. Continue reading