We’ve already seen Union Pacific’s post-war tour booklets featuring the Pacific Northwest and Alaska dated 1952 and 1959. Those two had photos of the Columbia River Gorge on their covers, while this one with Mt. Hood is dated 1963.
Click any images to download a 13.4-MB PDF of this booklet.
The text of the three booklets is pretty similar. The 1952 booklet had quite a few black-and-white photos that were replaced with color by 1959. The 1963 booklet updated about sixteen photos from the 1959 booklet for no reason that I can see in particular. Union Pacific probably published slightly updated editions every year, but I’ve just collected the ones with different covers.
This booklet has several graphics that look like they were done by the Willmarth brothers, William and Kenneth. Streamliner Memories reader Robert Nesbit has written some brief biographies of William and Kenneth. Nesbit found that they started working for UP as early as 1930, when they did cover graphics for some Yellowstone brochures.
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Later, they did posters for Sun Valley, UP’s “Keep ‘Em Rolling” series during World War II, and the “Your America” paintings on the 1946 calendar. Their signature is on a map of 1947 Western Wonderlands brochure.
They may have continued working for UP into the 1950s, but their signatures aren’t on most of the ads and booklets so we can’t tell for certain. William appears to have retired in 1958 and Kenneth in 1960. The graphics in this booklet also appeared in booklets in the late 1940s and early 1950s, so if the Willmarths did them, UP just kept them on hand for use even after the artists were no longer working. In any case, I am grateful to Mr. Nesbit for providing this information.