California Easily in 2 Weeks

“It’s surprising how much of California’s unusual attractions vacation travelers can see” in two weeks, urges this brochure to travel agents. This would allow two days each in Los Angeles, San Diego (with a side trip to Mexico), Yosemite, and San Francisco with time for some side trips to other California places such as Catalina Island, Santa Barbara, and Del Monte. Other side trips could include Yellowstone, Colorado, Bryce, Zion, the Grand Canyon, and “gigantic Boulder Dam,” but only “if you route your patrons via Union Pacific.”

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While the map on the cover of this brochure doesn’t include Portland, the text notes that tourists who wanted to visit the Rose City could “add the thrill of a return trip on Union Pacific’s new, high-speed train, The Streamliner–City of Portland.” The streamliner had entered service on June 6, 1935, less than a month before this brochure was published. The term “high-speed train” made sense as it was 20 hours faster than any other train between Chicago and the West Coast. Passengers to Los Angeles would have to wait until May 1936 and those to San Francisco until June before they could take a train that was that fast. Continue reading

Concerning the New Advantages of Train 14

This has to be one of the lamest railroad brochures I have ever seen. The passive opening headline, “Concerning the new advantages. . .,” absolutely would not inspire me to open it. Why is it about “train 14” and not the Pacific Limited, which is a much more attractive designation?

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Worse, before this brochure, the eastbound Pacific Limited was numbered 20, not 14. The number was changed to 14 on April 1, 1935. So by advertising “train 14” on the cover, UP was promoting a train number that northwesterners didn’t even identify with the Pacific Limited. Continue reading

Southern California in 1923

We’ve previously seen UP booklets on California from 1915 and 1921, which had similar (though not identical) covers but different text and photos inside. However, they both covered the entire state, including the redwoods, the Bay Area, the Sierras, and southern California. This booklet is focused only on the latter region, meaning “Los Angeles, San Diego, Santa Barbara, Pasadena, Long Beach, Riverside, Santa Ana, [and] Redlands.”

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The booklet has a lot of photos, but they look like someone just discovered photoshop. Almost every photo is really two photos, one inlaid over the other. For example, pages 12 and 19 show pictures of California highways, and as if to reinforce that they are highways, someone has pasted photos of cars which were apparently driven by drunkards as they are not going straight down the roads. Continue reading

Birdseye View of Great Salt Lake Basin

Despite the name on the cover, the map on the back of this brochure only shows the Salt Lake Basin north of Ogden. Moreover, it extends well beyond the basin into the Snake River and Missouri River headwaters. Basically, it is a map showing Union Pacific’s branch line to Butte, but it also shows a rail line extending to Helena, which Union Pacific didn’t reach.

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Union Pacific once went as far as Garrison, Montana, about 50 miles north of Butte. The Butte-Garrison portion was called the Montana Union Railway and it was jointly owned by Northern Pacific and Union Pacific. In 1898, five years after this brochure was published, UP decided it didn’t need to reach Garrison, so it leased its half of the line to Northern Pacific for 999 years. Continue reading

The Pacific Slope in 1893

This birdseye map show the “Pacific Slope,” which mostly means California with bits of Nevada off in the distance. Having been made in the early 1890s, almost all of the rail lines shown on the map are Southern Pacific, and the few exceptions are Santa Fe. Not one mile of Union Pacific track is shown, but railroads often advertised destinations they didn’t actually serve if getting to those destinations meant using their lines for part of the route.

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The Southern Pacific’s Coast Line was not yet complete, with a large gap between Santa Margarita and Santa Barbara that wouldn’t be closed until 1900. There’s no hint of the Los Angeles and Salt Lake Railroad, whose construction began in 1901. Passengers going to southern California had to take the Union Pacific to Ogden (not shown), the Central Pacific (by 1890 leased to the Southern Pacific) to Sacramento, and then the Southern Pacific down the Central Valley to Los Angeles and from there the California Southern (part of the Santa Fe) if they wanted to go to San Diego. Continue reading

The Great Plains in 1890

Here’s another “birdseye view” from the “World Pictorial Line,” a.k.a. the Union Pacific. The map in the brochure shows UP routes from Omaha to Cheyenne, Kansas City to Denver, and many of the routes in-between. Unlike yesterday’s brochure, nearly all of these routes remain in Union Pacific hands today.

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It seems strange to me that these brochures would be headed “World Pictorial Line” without actually including any pictures other than the map and a faint view of a ghostly, generic mountain (which certainly did not exist on the Great Plains) on the cover. Considering that Northern Pacific at about the same time was publishing brochures that were full of black-and-white photographs and colorful illustrations, Union Pacific’s choice to use a 15,000-word essay instead seems questionable. Continue reading

The Texas Panhandle in 1890

“By the recent acquisition of the Denver, Texas & Fort Worth Railway, the Union Pacific System controls an imperial domain extending from the mountain heights of Colorado to the Gulf [of] Mexico,” proclaims this brochure, which includes a colorful “birdseye” map of territory extending from Cheyenne to Fort Worth. Completed in 1888, the Denver, Texas & Fort Worth, which Wikipedia calls the Fort Worth and Denver Railway, was built by Grenville Dodge, who also led construction of much of the Union Pacific.

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Union Pacific gained control of it in January, 1890 but lost control when UP went bankrupt in the panic of 1893. The Fort Worth & Denver was reformed as the Colorado & Southern, which the Burlington Route bought in 1908. By that time, the Burlington was controlled by James J. Hill while Union Pacific was controlled by Edward Harriman, so the loss of the Fort Worth route to Hill must have been annoying to Harriman. Continue reading

Welcome Aboard the Golden State in 1954

Having lost the speed race when UP and Santa Fe reduced the times of their premiere Chicago-Los Angeles trains to 39-3/4 hours, Southern Pacific/Rock Island’s Golden State was a distinctly third-rate train in the 1950s. So this six-panel welcome-aboard brochure from 1954 was a bit thinner than the eight-panel brochures handed out to passengers on the Santa Fe Chief and comparable trains in the 1960s.

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One panel of this brochure describes the amenities found aboard and available to coach passengers, including reclining seats and lounge cars. The Santa Fe brochures devote three panels to this, including photos showing how to use headrests, leg rests, and other features. Two panels of this brochure briefly describe 34 points along the way from Chicago to Los Angeles; three panels of the Santa Fe brochures describe 39 points along the way. The Santa Fe brochures also include the train’s eastbound and westbound timetables, something that is absent from the Golden State brochure. Continue reading

Lowered in Baskets to Chip a Ledge for the RR

This issue of West, the first I’ve seen dated later than 1942, celebrates the 75th anniversary of the completion of the Central Pacific and Union Pacific transcontinental railroad. The cover drawing shows Chinese workers being “lowered in baskets to chip a ledge for the roadbed in the granite cliffs.” In fact, this was a myth made up to impress early tourists and repeated by many historians since then based on little evidence. What we do know is that the vertical cliffs shown in the image were in fact only 45 to 70 degrees, which would have made it difficult to lower anyone in a basket.

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The cover drawing is signed W.R. Cameron, which means William Ross Cameron (1893-1971), a New York-born artist who moved to San Francisco when he was 12. There he studied art and worked as a staff artist for the Oakland Post, San Francisco Chronicle, and Call Bulletin newspapers as well as a freelance artist. Continue reading

Elephant Tower and Tower of the Sun

The 1939 Golden Gate Expo was supposed to be a “Pageant of the Pacific,” celebrating the diverse cultures represented in the United States, Latin America, and Asia. This is shown in the two buildings on the cover of this menu. The tower in the background is an Italian renaissance style that might be found in U.S. places such as the University of California at Berkeley. The foreground building, which was designed by San Francisco artist Donald Macky, is an “an eclectic mixing of Oriental and Mesoamerican design.”

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In contrast, this lunch menu, which was dated May 1939, made little attempt to encourage dining car patrons to try foods from different cultures. Entrées on the table d’hôte side include lamb chips, club steak, creamed chicken Delmonico, an omelet in brown sauce, and pork sausage with Spanish rice and apple fritters. The a la carte side adds the usual assortment of fish, poultry, and red meats. The only “Pacific-oriented” item on the menu was Hawaiian pineapple for dessert.