As previously noted here, the San Francisco Overland Limited was one of several Chicago-California trains that were completely re-equipped and put on 63- rather than 68-hour schedules in November, 1926. Issued just two months later, this brochure advertises this new train and its faster schedule.
Click image to download a 5.1-MB PDF of this 16-page booklet.
In the late 1920s, SP and its partner railroads offered four daily trains between Chicago and San Francisco: the Overland, the Pacific Limited, the Gold Coast, and the San Francisco Limited. Though it was on the older, 68-hour schedule, the San Francisco Limited, like the Overland Limited, was an all-Pullman train. Passengers who wanted to save five hours were charged $10 (about $160 in today’s money) more to take the Overland. This booklet, which never mentions the other trains, was apparently designed to justify that extra fare.
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At the same time, this isn’t really a name-train booklet, as most of the emphasis is on the scenery en route. Eleven of the pages have two photographs each showing such scenery. Though these pages are also accompanied by line drawings of various train interiors, these are too crude to be reliable indicators of the train’s supposedly aristocratic appointments. Nearly all of the text is also devoted to the scenery visible from and destinations reachable by any of the four trains. Yet the bottom of every other page has the words, “Overland Limited.”
Note that the cover (which, being the Southern Pacific, is of course the back cover) has changed from American Canyon route, as used on yesterday’s wayside notes, to Lake Tahoe Line, reminding well-to-do travelers of a possible destination rather than a mere sight to see along the way. As nice as it looks, I’d have to say that this booklet was poorly targeted, as it emphasizes neither the route (which would point out the other trains) nor the qualities that made the Overland Limited worth the additional fare.