November 14, 1926 was a banner day for western passenger trains. On that day, Santa Fe introduced the Chief, Union Pacific completely re-equipped the Los Angeles Limited and Overland Limited, and Southern Pacific-Rock Island re-equipped the Golden State Limited, all of whose schedules between Chicago and California were reduced from 68 to 63 hours. On the same day, Union Pacific introduced the Gold Coast Limited, which connected Chicago with both San Francisco and Los Angeles and which followed the same 68-hour schedule that the other trains had used prior to that day.
Click image to download a 2.7-MB PDF of this 20-page booklet.
The Depression killed the Gold Coast in 1931, but Union Pacific revived the name in 1947. The post-war train, which lasted until 1955, had both sleepers and coaches, but the pre-Depression train was initially all Pullmans. By 1930, UP added tourist sleepers to the train. These weren’t as fancy as Pullmans and their occupants weren’t allowed access to the observation car, so they slightly brought down the classiness of the train.
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Unlike the faster Los Angeles Limited and Overland Limited, which charged extra fares of $10 — well over $100 in today’s money — to go between Chicago and California, the Gold Coast was a “no extra fare” train. But this booklet shows that, other than the five-hour difference in time, it had all the amenities of the more expensive trains: diner, observation lounge, barber, maid, hair dresser, and bath.
Issued in 1927, this is the oldest of Union Pacific’s postcard-sized name-train booklets in my collection. UP’s 1929 Book of Trains also lists the Continental Limited, Pacific Limited, San Francisco Limited, Portland Limited, Denver Special, and Colorado Express, so it is possible that special booklets were prepared for some of those trains as well.