This brochure promotes the Playa De Cortés (Cortés Beach) Hotel and travel to Mexico in general on SP’s route down the West Coast of that nation. The brochure is undated, but it does say that the hotel will open “starting in the late fall of 1935,” so the brochure must have been issued earlier in 1935.

Click image to download a 8.9-MB PDF of this brochure.

Starting out at about 8-1/2″x11″, this brochure unfolds three times to be 35-1/2″x22-1/4″. One half of the front focuses on the new hotel, whose rates (it says) would be $6 to $10 per night ($120 to $200 in today’s money). That’s on the American plan (three meals included), so presumably those are rates per person, not per room. The entire back of the brochure is a giant map of Mexico that was “reproduced by permission of the Los Angeles Times” illustrated with sketches by L.A. Times staff artist Charles Owens.
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The Playa De Cortés was near Guaymas, a city 260 rail miles south of the U.S. border and five miles off of SP’s main line. Presumably a short train carried cars from the main line to Guaymas, while the rest of the train continued to the end of SP’s line in Guadalajara, another 840 miles to the south.

According to SP’s 1935 timetable, travelers who wanted to visit the hotel first had to take the Sunset Limited from San Francisco or Los Angeles to Tucson. After a 25-minute layover, a train would take them to Nogales, Arizona. Mexican immigration officials would board Pullman cars to inspect tourist cards and luggage and then the cars were moved to the Mexican side of the border. Unfortunately, the train arrived in Guaymas as 2:40 in the morning, but sleeping car passengers were no doubt allowed to occupy their rooms until morning.