Southern Pacific January 1936 Timetable

This timetable advertises a 32-page booklet about Mexico sold by SP for 25 cents (about $5 today), calling it “an effective example of the principles of fine book-making applied to travel literature.” I’ll present this booklet here tomorrow.

Click image to download a 25.1-MB PDF of this 48-page timetable.

The same page of the timetable also advertises four “de luxe picture books”: California, the Overland Route, the Shasta Route, and the Sunset Route. These were $1 each, or $20 in today’s money. The ad doesn’t say so, but each of the coffee table-quality books features a colorful cover painting by Maurice Logan. I have some of these books, but they are glue-bound and I haven’t figured out how to scan them without destroying the binding. When I do, I’ll post them here.


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