America’s Colorama

Although the word panorama dates back to around 1789, adding -ama to the end of a word didn’t become common until the mid-20th century, probably inspired by the General Motors Futurama exhibit at the 1939 World’s Fair. It probably reached the peak of its popularity around 1954, when Union Pacific issued this 8-1/2″x11″ brochure advertising the Southern Utah parks.

Click image to download a 2.9-MB PDF of this brochure.
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While the cover photo of the Great White Throne is certainly colorful, the railroad missed a bet by not including more photos of Bryce, Cedar Breaks, and the Grand Canyon. Instead, the centerfold consists of a map decorated with drawings of these sites in magenta, not-quite-yellow, and not-at-all cyan. Printing this page clearly required four colors, so adding the photos would have increased the costs by nothing more than the costs of color separating the photos.

UP 1952 Freight Rates Map

This map divides the 48 states into 27 different regions and provides information about what the freight rates would be from one region to another. I’m not personally interested enough in freight trains to figure it out, but it is curious that the entire state of Montana is one region while a tiny area of the northeast corner of New Mexico is a region all its own.

Click image to download a 17.4-MB PDF of this brochure.
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The other side of the page is filled with photos of Union Pacific freight cars and locomotives along with ads for UP freight services. The locomotives include General Motors F3s, General Electric gas-turbine-electric number 50, and a General Motors NW2 switch engine. One panel also breathlessly describes centralized traffic control, or “push-button railroading,” and includes a map showing where it had been installed by the beginning of 1952: two short segments between Ogden and Portland and most of the distance from Salt Lake to Los Angeles.

Scenic Vacation Regions

This 1950 booklet devotes two full pages to each of eight popular tourist regions reached by the Union Pacific system. Not coincidentally, these regions are also each featured in Union Pacific’s post-war color vacation series of booklets, including individual booklets for California, Colorado, Las Vegas & Hoover Dam, the Pacific Northwest, Southern Utah, Sun Valley, Yellowstone, and dude ranches.

Click image to download a 13.1-MB PDF of this 24-page booklet.
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Unlike most pre-war Union Pacific booklets, all of the photos in this booklet are in color. Many of the photos will be familiar as they were used on UP menus, postcards, calendars, and other advertising. The booklet also features two pages of interior and exterior photos of Union Pacific streamliners and a few graphics at least some of which were by the Willmarths, who also did the Your America series of paintings. The surprising thing is that this booklet isn’t named “Western Wonderlands,” which is the title of similar booklets issued by the Union Pacific before the war and brochures after the war.

Western Wonderlands: 1951

Though issued just four years after yesteray’s brochure, the map on the back of this one has already undergone considerable evolution. Though still in the same cartoonish style, the image deletes the underlying relief map, instead just showing state boundaries. The result is much cleaner and individual sites such as cities and national parks are much easier to identify.

Click image to download a 6.8-MB PDF of this brochure.
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The front of the brochure is also very different. Instead of devoting pages or half pages to individual destinations, this one has a page of one-paragraph descriptions of regions and parks reached by Union Pacific supported by two pages of black-and-white photos. Most of the rest describes the advantages of taking a train over other modes of travel.

Western Wonderlands 1947

This is one of the first if not the first Union Pacific brochure to feature a Willmarth map on the back. Kenneth and William Willmarth did commercial illustration in Omaha and Union Pacific may have been their most important client. While a map was included in the 1938 Western Wonderlands brochure, the map isn’t signed and uses a different style from the cartoony-version on this brochure that is signed “Willmarth.”

Click image to download a 10.0-MB PDF of this brochure.
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The non-map side of this brochure devotes a full page (two 4″x9″ panels) each to California and Southern Utah parks, a half page each to the Pacific Northwest, Sun Valley, and Yellowstone, and a quarter page each to Colorado and dude ranches. It also includes a small, mail-in coupon people could use to get more information about any of these destinations.

UP 1958 Coloring Book

The previous Union Pacific coloring books we’ve seen both had color photos that children could use as guide for their coloring. But this took a lot of the imagination and creativity out of the process. This is more like a real coloring book, with cartoonish outlines of scenery, trains, and people. Still acting like control freaks, however, UP tells children which colors to use on some of the pages.

Click image to download a 13.3-MB PDF of this 32-page coloring book.

So, djpaulkom.tv on line levitra is cheaper than all other branded levitra. The medication is absorbed inside the erectile tissue resulting in no prescription levitra an erection within minutes. The key reason is the effectiveness informative storefront generico cialis on line of this treatment. Chiropractic child care has the same principles as regular chiropractic. pfizer viagra discount Spoiling it even more, the inside front cover has a note “to parents” explaining that the coloring book is not only designed to “occupy their time” during long train trips but to be “of educational value to our youth of today” by representing how railroads “play such an important part in our everyday lives” as well as providing “a pictorial representation of western vacation regions.” Trying to meet all these goals resulted in a booklet that was too busy with numerous little (and often overly detailed) images instead of the simplified outlines crayon users need. Continue reading

Coloring Book of the Union Pacific West

This coloring book has twice as many pages as yesterday’s, and only has logos for the Union Pacific, not the Southern Pacific or Chicago & North Western. The Columbia River Gorge, Sun Valley, the Kaibab squirrel, Bryce, Zion, and the Grand Canyon are some of the scenes pictured in this book that weren’t in the Overland Route coloring book.

Click image to download a 14.0-MB PDF of this 32-page booklet.

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Coloring Book of the Overland Route

Although this appears to be a children’s book, it contains enough tourist information to make it clear that it also served as advertising. Moreover, each coloring page is accompanied by a full-color photo of the same scene, which isn’t usual for coloring books.

Click image to download a 7.2-MB PDF of this 16-page booklet.

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1947 Southern Utah Parks Booklet

We’ve previously seen a 1950 version of this booklet, but this one is sufficiently different that I acquired it to include here. The front cover scene is the same, but uses a different photo (the 1950 cover photo is on page 6 of the 1947 booklet). Inside, most of the text is the same, but many of the photos are different or, if they are the same, are printed with such a different color palatte that they might as well be different.

Click image to download a 9.4-MB PDF of this 36-page booklet.
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The 1950 booklet is also eight pages longer. The extra pages seem to be mostly devoted to black-and-white photos of the various Union Pacific-owned lodges in Zion, Bryce, and Grand Canyon parks.

Western Vacationlands — 1946

We’ve seen a 1931 booklet and brochures from the 1950s titled “Western Wonderlands.” This 1946 brochure varies from this slightly with “Western Vacationlands.” Like the later brochures, one side of this one has panels for each of the major destinations — California, Pacific Northwest, Yellowstone, etc. — while the other side is a full page map signed Willmarth.

Click image to download a 3.9-MB PDF of this brochure.

The map in this 1946 brochure uses a darker palette than later ones. It is possible that this one was painted by Kenneth Willmarth (who preferred to work in oils) while the later, brighter maps were painted by William Willmarth (who preferred watercolors). Continue reading