Livestock Expo Menus

Posted on by August 25, 2018
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The Great Northern archive at the Minnesota History Center has a huge number of different menus from the mid-1920s, the period I searched through to find information about the historical expeditions of 1925 and 1926. Most of the menus in the files I found were used for tours or special events. Some were clearly also used on the Oriental Limited, others were generic tour menus with a pretty cover with a blank spot to be filled in for each tour. Others, such as the ones shown today, were custom designed just for one particular trip or event.

Click image to download a 942-KB PDF of this menu.

The first menu is a special dinner menu used on Great Northern dining cars during the week of November 24-29, 1924. It features beef tenderloin or roast rib of beef taken from prize-winning beef purchased at auction at the Junior Livestock Show held in South St. Paul in early November. Some of the winners — obviously not all in the beef category — are pictured on the cover. The complete meal was $1.50, or about $22 today. Continue reading →

Menu for Growin’ Ups

Posted on by August 25, 2018
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This childrens’ menu for the new Oriental Limited is 12 page long and includes a separate menu for every day of the week. The wood cut on the cover depicting the William Crooks is compared with the “grown up” P2 (4-8-2) locomotive shown on page 2 that was the pride of the Great Northern in 1924.

Click image to download a 1.9-MB PDF of this menu.
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Each menu page is accompanied by a cartoonish drawing of a small child dressed as a railroader: engineer, fireman, conductor, etc. Probably so that little girls wouldn’t feel left out, most of the drawings are androgynous; with curly hair and long eyelashes, the children could easily be considered female. Of course, any girls in 1924 who thought they could grow up to work in these jobs would be disappointed: except during World War II, the railroads pretty much exclusively hired men for these positions until the 1980s.

The Finest Trans-Continental Train

Posted on by August 25, 2018
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Here are two more brochures promoting the 1924 Oriental Limited. Both use different graphics from yesterday’s and one is 8-1/2″x11″ instead of 7″x10″.

Click image to download a 623-KB PDF of this brochure.

The first one, signed by Great Northern’s agent in Detroit, emphasizes that — rather than being merely a means to an end — the new train is “a source of real pleasure and delightful adventure” thanks to a well-built railway and the use of superb passenger equipment “fresh from the Pullman shops.” The graphic in the upper left of the first page is a non-colorized version of the graphic used on page 3 of yesterday’s brochures, while page 3 of today’s brochure depicts a barber cutting a woman’s hair. As we’ve previously seen on a blotter, GN was careful to point out that the barber is white. The graphic is signed something like “Foit” with “GNRR” in smaller letters. Continue reading →

A Vacation Suggestion for You!

Posted on by August 25, 2018
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Other than some items that are difficult to scan because they are too large or in bindings that would break if I laid them flat on the scanner, and some trivial items such as tickets and perhaps a few postcards, I’ve posted nearly all of the paper items in my collection. However, during my research on Great Northern’s historical expeditions, I photographed many brochures and menus at the Minnesota History Center. The PDFs made from these photos aren’t perfect due to parallax issues (and a few are blurry due to my hasty photography), but they are still readable.

Click image to download a 516-KB PDF of this brochure.

In 1924, Great Northern introduced its “new Oriental Limited” and engaged in a huge marketing effort to promote the train. This included these four-page brochures sent to people in the travel industry. The three brochures presented today use the same graphics but have different text typed on the first two pages. The one above, signed by Great Northern’s agent in Los Angeles, suggests a trip to Glacier Park would be a wonderful vacation. Continue reading →

Protect the Wildflowers

Posted on by November 7, 2018
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These three menus are all undated, but I suspect this cover was originally used in the early 1920s. One of the menus advertises that Great Northern is the “route of the Oriental Limited, and since it doesn’t apply the word “new,” it must be from before the 1924 introduction of the new, all-steel train. The cover painting was “reproduced through the courtesy of the Portland Garden Club of Portland. Oregon, whose campaign to protect the wild flowers of the North­west is deserving of high praise.”

Click image to download a 502-KB PDF of this menu.

This a la carte menu offers Great Northern chicken pie, “our leader,” for 65 cents. Since all of the 1924-1929 menus I have price the pie at 75 cents, this also suggests that this menu was from before 1924. Continue reading →

Colorado: Land of Mountains

Posted on by August 25, 2018
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This glossy, 24-page booklet is undated, but it is clearly from the late 1960s. For one thing, a map on the inside back cover shows the St. Louis Gateway Arch, which was completed in 1965. The booklet also notes that, “Union Pacific Domeliners serve Denver from the railroad’s five main lines, bringing visitors from Los Angeles, San Francisco, and Seattle-Portland in the West, and Chicago and St. Louis in the East.” This statement only really made sense in 1967 or later, when all UP domeliners met and merged or split each day in Cheyenne.

Click image to download a 10.7-MB PDF of this booklet.
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This is one of those booklets in which the primary cover, shown above, is really the back cover. Even more peculiar, neither the front nor the back covers were printed with any reference to Union Pacific; the logos shown above are stickers that were very carefully applied to the same location on each panel.

California: All-Year Vacationland

Posted on by August 25, 2018
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There is no date on this poster, which is approximately 12.5 inches by 17 inches. However, among the pictures are one of Disneyland, proving that the poster is from 1955 or later.

Click image to download a 1.3-MB PDF of this poster.
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The orange grove photo can be found on a 1947 menu, while the photo of the Golden Gate Bridge can be found on a 1950 menu. I suspect the poster is from around 1960, and different photos would have been used if it were printed much later than that.

Use the Rail-Auto Travel Plan

Posted on by August 25, 2018
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The Rent-a-Car Company was founded in Chicago in 1918 and taken over by John Hertz, who renamed it after himself, in 1923. General Motors bought it from him in 1926 and expanded it to a national system. The railroads were at first wary of it as a potential competitor, but this 1948 brochure shows that they soon advertised it as the solution to what is today called the last-mile problem.

Click image to download a 3.7-MB PDF of this brochure.
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The entire back of this 12″x18″ brochure is devoted to a list of cities where people could rent cars from Hertz or another rental company and the rates in those cities. Rates ranged from $3 to $7.50 per day plus 6 to 12 cents per mile. Multiply by 10 to get today’s values.

Pacific Northwest and Alaska

Posted on by August 25, 2018
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This 8-1/2″x11″ four-page brochure — really 11″x17″ folded in half — came pre-scored to make it easy to fold into thirds so it could be mailed to prospective passengers in a number 10 envelope. Published in 1959, it has the logo of the Oregon Centennial exposition that was held in Delta Park, just north of Portland.

Click image to download a 3.2-MB PDF of this brochure.

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The Only Train with Three Types of Domes

Posted on by August 25, 2018
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We’ve previously seen a 1959 along-the-way brochure for the City of Portland that folded to about 4″ by 9″ and unfolded to 16″ by 13-1/2″. This one from 1957 has much the same content but is about 4-1/2″ by 7″ and unfolds to 27″ by 7″.

Click image to download a 2.7-MB PDF of this brochure.

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