This 44-page booklet (plus fold-out map) makes a more sophisticated use of color than pre-war advertising such as the 1940 Quebec booklet. First, it has nine full-color photos including the photos on the front and back covers. Second, pages with … Continue reading
Quebec residents in 1940 still hauled freight with horses and wagons and baked bread in outdoor community ovens–or at least, that’s the impression the cover of this booklet conveys. Indeed, the black-and-white photos inside show several horses and carriages and … Continue reading
This 1932 booklet features Jasper Park Lodge, which CN opened in 1923 on the site of a former “tent city.” Probably due to financial constraints, CN didn’t build a gigantic hotel like Banff but a smaller central building that housed … Continue reading
This 1924 booklet is about half text and half illustrations. Most of the spreads have several black-and-white photos and the centerfold has a colorful, but busy, oblique aerial view of the park. The cover curiously unfolds to be only about … Continue reading
While Canadian Pacific’s 1953 Rocky Mountain booklet covered the territory from Calgary to Hope, BC (with a page for Vancouver and Victoria), this one nominally goes from Winnipeg to Victoria. Yet all of Manitoba and Saskatchewan are covered in just … Continue reading
This booklet advertises Canadian Pacific territory from Winnipeg to Halifax. It has one page for the Manitoba lakes area, three-and-one-half pages for Ontario, two-and-one-half for Quebec, and one each for New Brunswick, Nova Scotia, and the “island provinces,” Prince Edward … Continue reading
In 1940, the number of color photos in Canadian Pacific’s booklet crept up to 13 from 8 in 1939 and 1 in 1937. The front and back covers also use blue as a highlight color; this appears to be a … Continue reading
A few days ago I noted that the color photo on the back of the 1938 “Canadian Rockies” booklet was a sign of things to come. This edition has ten color photos, including full-page photos on both the front and … Continue reading
Sometime during the 1930s, Canadian Pacific dropped the color paintings that had distinguished its resort booklets in the late 1920s and early 1930s. While the front cover of this booklet is a painting, it would be more accurate to call … Continue reading
The 1931 edition of yesterday’s 1929 booklet has been reduced from 12″x9″ to 8″x10″. It still contains nine color paintings, but none by Carl Rungius, who did three of the paintings in the 1929 edition. Instead, there are two each … Continue reading
