Quebec residents in 1940 still hauled freight with horses and wagons and baked bread in outdoor community ovens–or at least, that’s the impression the cover of this booklet conveys. Indeed, the black-and-white photos inside show several horses and carriages and an outdoor oven, though it seems likely that both were more for the tourists’ sake than for residents.
Page 26 consists of presumably paid advertisements for several Quebec hotels that were not owned by Canadian National: the Ford Hotel in Montreal; the Au Pic de L’Aurore in Perce, near Gaspe; and the Round Lake Inn in Weir. The inside back cover also mentions that CN-subsidiary Trans-Canada Air Lines served many Canadian cities with Lockheed Super-Electras, 14-seat planes that competed with the DC-2 and Boeing 247.
Like several Canadian Pacific books of the era, this one took advantage of the four-color print process by printing interior pages with magenta highlights and the back cover with cyan highlights. The idea of mixing inks to create a other colors such as green or brown apparently had not yet been conceived; the Pantone color system, for example, was developed in the 1950s.