As previously mentioned here, in 1926 the Santa Fe introduced the Chief, which went between Chicago and Los Angeles in 63 hours, five hours faster than previous trains. The railroad also charged a $10 extra fare (about $175 in today’s money). Union Pacific and Rock Island-Southern Pacific immediately sped up their premiere Chicago-LA trains and started charging a similar extra fare.
Click image to download a 4.4-MB PDF of this 20-page booklet.
Competing with trains that took the same amount of time and charged the same fare, this booklet attempts to distinguish the Golden State Limited as the train that offered “miles of comfort instead of miles of transportation.” For example, the observation car had a writing desk equipped with “paper, pens, ink, envelopes, telephone, the latest magazines and newspapers,” all helping to make “a trainload of comfort and convenience.” Continue reading