For 1964, instead of relying on tour buses to Rocky Mountain Park and other Colorado destinations, Burlington offered people a Hertz rental car for a week. While people were free to drive the car at whatever speed they wanted, they had to follow a general itinerary to stay at specific hotels along each of three different tour routes.
Two of the tours included a sightseeing bus to the top of Pikes Peak and one included a round trip on Rio Grande train from Durango to Silverton. Though a photo of the Rio Grande Royal Gorge in its namesake gorge is in the brochure, travelers would only get a chance to see, not ride, this train.
Not including Burlington Route rail fares to Colorado, tour costs–including the rental car and double-occupancy lodging but not meals–ranged from $102.60 (about $600 today) for a six-day tour to $136.72 (about $800 today) for the seven-day tour that included a ride on the Silverton.
Each tour started in Denver and ended in Colorado Springs. The brochure notes that coach fare from Chicago to Denver and Colorado Springs to Chicago on the Denver Zephyr was $56.65 (about $330 today). Family discounts allowed spouses and children between 12 and 22 to go round trip for the one-way fare, children from 5 to 11 for half the one-way fare, and children under 5 free.