The Land Where the World Stays Young

Today’s booklet, which is marked 1929, is clearly a different edition of the one posted here yesterday. Some of the photos are different, the layout is different, the back cover image (shown below) is different, but much of the text is the same in the two booklets.

Click image to download a 12.3-MB PDF of this 16-page booklet.

As in yesterday’s booklet, the cover image only covers two-thirds of the 9″x12″ publication, with the other third used to list White Pass officials and agents. Unlike yesterday’s image, this one has a full range of colors and is signed Segesman. We’ve previously seen three other booklets and a brochure from the White Pass Route whose covers were illustrated by John Segesman (1899-1985), a Spokane native who studied art in Seattle.

While the cover image on yesterday’s booklet was unsigned, it is possible that Segesman did it as well, as one of these other covers also used a similarly limited range of colors. A close-up view of most of the booklet covers — but not the brochure — indicates that they are lithographs, meaning they were printed with four or more solid inks. The brochure was printed using the four-color process, in which cyan, yellow, magenta, and black were precisely printed so that careful overlaps would represent thousands of colors.

Since today’s booklet was printed before some of the other booklets, it seems like it should also have been a lithograph. However, zooming in to the color cover reveals the dot pattern characteristic of the four-color process. If so, this is one of the earliest uses I have seen of it. Though the process was first perfected in 1906, it was rarely used until Kodachrome film became popular in the late 1930s.

While this booklet is dated December 1, 1929, yesterday’s had no date. A map in this one is dated September 6, 1929 while the corresponding map in yesterday’s is dated April 12, 1913, so it is clearly older than today’s booklet. How much older is difficult to say, but since it otherwise resembles today’s booklet in many ways, I dated yesterday’s 1928.


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