We’ve previously seen a 1926 brochure with this title. Today, we have two more, one from 1930 and one from 1932. The fronts of all three brochures are nearly identical, though a few names and addresses on Santa Fe’s list of representatives have changed and the two photos beneath the map were updated in 1932 to account, in one case, for newer motor buses.
Click image to download a 2.5-MB PDF of this brochure.
Five of the eight photos on the back were updated in 1930, again in some cases to account for newer motor vehicle styles. Two more photos were updated in the 1932 edition.
The text has received minor alterations as well. The biggest change is that a paragraph about staying in the Hermit Cabins that is found in the 1926 brochure is crossed out in the 1930 brochure. It is absent from the 1932 brochure as is another paragraph about a trip to Hermit Cabins and Phantom Ranch. Apparently, Fred Harvey stopped renting the Hermit Cabins in 1930. The 1932 brochure takes up the extra space created by the deletion of these paragraphs by using a larger type face and allowing a little more white space on the page.
Click image to download a 2.4-MB PDF of this brochure.
Room and tour rates are quoted per person and seem to be the same in all brochures. Including meals, El Tovar rooms were $7 per day (about $125 in today’s dollars) without a bath and $9 per day with a bath (about $160). Rooms at Bright Angel cottages or tents were $1.50 to $2.00 per person per day ($27 to $36), but this didn’t include meals.
From El Tovar, a road along the South Rim goes west 8 miles to Hermit’s Rest and east 24 miles to Desert View. A one-day motor trip to both of these overlooks cost $9 ($160). A second day motor trip, for $13 ($230) more, went 84 miles to Moencopi (spelled Moenkopi today) Indian Village. The brochure doesn’t say what the village offered, but presumably tourists got to see some Indian dances and the opportunity to buy some jewelry.
Click image to download a 2.0-MB PDF of this non-railroad postcard showing Moencopi Village at about the time these brochures were issued.
Saddle trips for one- to four-day trips were $10 to $11 ($180 to $200) per person per day including meals and accommodations. Mules, guides, accommodations, and meals on saddle trips were provided by Fred Harvey.
A “rim-to-rim” trip, essentially from El Tovar to Union Pacific’s Grand Canyon Lodge, was $30 and presumably took three days. This makes me wonder how many people took the Santa Fe to the Grand Canyon, went from rim to rim, and then took the Union Pacific back.