Between 1959 and 1964, Great Northern put out a series of what I call tiny brochures because they folded up into about the size of a postcard. I’ve collected 21 of them which I am pretty sure is all of them except one for Hawaii. Here is the one for Hawaii.

Click image to download a 1.2-MB PDF of this brochure.

Great Northern, of course, didn’t reach Hawaii, but it could reach airports and seaports that could get people to Hawaii. Non-stop air service to Hawaii from Chicago or New York didn’t begin until 1969, and in 1960 rail travel was a lot less expensive than air travel, so for people in Chicago or the East a rail trip to Seattle or Portland might be a sensible start for a Hawaiian holiday as there was non-stop air service from those cities to Hawaii.

A photo on page 2 shows the Hilton Hawaiian Village, which included the first high-rise hotels in Waikiki Beach built by industrialist Henry J. Kaiser. Kaiser reputedly threatened to start his own airline if the established airlines didn’t begin offering jet service to Honolulu, a threat that would have to be take seriously considering that Kaiser was the greatest entrepreneur of the mid-twentieth century with involvement in road building, dam building, ship building, automobile manufacturing, steel, aluminum, cement, and health care, among other businesses.

Click image to download a 1.2-MB PDF of this brochure.

When I acquired the Hawaii brochure, it came with several other tiny brochures that were already in my collection. However, some of them have different dates than those in my collection. As near as I can tell, the text and photos of the brochures for any destination are identical; only the print codes differ.

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Click image to download a 1.1-MB PDF of this brochure.

Print codes on each brochure say that GN had 50,000 printed early in each year. That’s a total of 300,000 for the years 1959 through 1964, which is a lot for a railroad travel brochure. I imagine they could do this partly because the brochures were so small that print costs were low. The bright color photographs helped to make up for the small size of each brochure.

Click image to download a 1.1-MB PDF of this brochure.

If all 22 different brochures were printed each year, that’s a total of 6.6 million brochures! It’s possible that some, such as Hawaii, weren’t printed in the earliest years. It’s also possible that some had smaller print runs than 50,000; some such as the one for Flathead Lake don’t specify the print quantities.

Click image to download a 1.2-MB PDF of this brochure.

I am including here the ones with different date codes just to show how GN’s marketing department advertised its passenger service and tourist destinations.