1963 Jasper Brochure

By the early 1960s, CN appeared to be relying primarily on brochures, not booklets, to advertise Jasper Park. True, we’ve seen this booklet from 1964, but it is not only much smaller than the Jasper booklets from the 1920s through the 1950s, it also earned my nomination for the “worst-designed advertising presented on Streamliner Memories.” CN obviously wasn’t relying on it enough to put a real effort into its design.

Click image to download a 8.5-MB PDF of this brochure.
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Today’s brochure is better designed if you don’t mind opening up a 21″x34″ sheet of folded paper. The good news is that all of the important information is on one side and you don’t have to open it all the way up to get that information. The other side is just 15 photos with very little text that successfully creates an impression of incredible beauty without conveying any critical information.


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