This undated issue of Southern Pacific’s West bulletin to travel agents features the “new San Joaquin Daylight.” Since that train was inaugurated on July 4, 1941, this must have been published that summer.
Click image to download a 4.4-MB PDF of this four-page newsletter.
The bulletin includes interior photos of the train’s colorful coffee shop/tavern car and a coach painted in a stunning lime green, which was quite a difference from the usual institutional greens and beiges of most passenger car interiors. The rest of the all-color photos are of the San Joaquin Valley and the national parks — Kings Canyon, Sequoia, and Yosemite — that are to the east of the valley.
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I’ve previously presented ten issues of West, all of them four-page, 10-1/2″x14″ brochures, starting with one dated June, 1940 and ending with one dated July, 1942. Some are dated, some aren’t; but most of the undated ones can be dated from mentions of trains that had just been or were about to be introduced.
How many issues of West did SP produce? Railroad advertising began using Kodachrome photographs in a big way in 1939, and the war probably forced SP to cease publication in 1942, so it is likely that the bulletin came out for only three or four years. I know of at least fourteen different issues, which means it was published at least quarterly and possibly monthly. Most likely, they just came out when SP had something to advertise such as a new train.
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…In this case, there is a printer’s date of “8-1-41” (presumably August 1st, 1941) on the back cover, in the lower right-hand corner. That would seem to line up with your dating, if the San Joaquin Daylight started running on July 4th of that year.