Gracious and Spacious

This 1937 booklet uses the words “gracious” and “luxurious” four times each with reference to the Banff Springs Hotel and Chateau Lake Louise. CP is clearly trying to convey that these are first-class operations and not rustic camps of some sort (though CP also offered rustic camps in the Rockies).

Click image to download a 6.8-MB PDF of this 20-page booklet.

This must be one of the last Canadian Pacific travel booklets that uses only black-and-white photos. CP already put out one booklet in 1936 that featured a color photo on the cover, and by 1939 it was putting several color photos in its Canadian Rockies advertising booklet.


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