The front cover of this booklet provides an early example of four-color photo printing in a railroad publication. The back cover also uses four colors but to print illustrations rather than photos. Inside, the photos are all black and white, but are crisp and clear.
Whoever designed this booklet either loved to golf or thought Canadian Pacific’s clientele did. In addition to the cover photo, there are eight black-and-white photos of the Banff golf course inside, all of them featuring the sale foursome and caddy as shown on the cover. Naturally, the booklet also devotes several pages to Lake Louise, plus a page or two each to Moraine Lake, Emerald Lake, and Lake O’Hara.