Northern Pacific 1955 Yellowstone Booklet

This booklet is nearly identical to a 1954 edition posted here a few days ago. The big difference, other than the date on the back cover, is that some of the text and photographs are printed in blue rather than the usual black. The blue photos distinguish the booklet from its predecessors, but since they are all on the inside, it isn’t immediately obvious from the cover which book was the 1954 edition and which was from 1955.

Click image to download a 17.1-MB PDF of this 32-page booklet.

The blue doesn’t change the fact that, at a time when many other railroads were printing advertising booklets in full cover, Northern Pacific was still using black and white. The first Northern Pacific booklet I have that makes full use of color, Your Northwest Adventure, is dated 1963. Was it limited advertising budgets or conservative management that delayed NP from going to full color?
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In addition, many — though not all — of the photos appear to have been taken in the 1930s, judging from the car, bus, hair, and clothing styles. Photos on pages 8, 13, 15, and 23 seem particularly dated. Page 8, for example, shows highway 14 from Cody to Yellowstone as an unpaved road; I’m pretty sure it was paved long before 1955.

I mentioned that the 1954 edition still showed the Pine Tree color scheme even though Northern Pacific had officially adopted the Loewy scheme by that time. It was even more anachronistic in 1955. Worse is the steam locomotive pictured on the cover at a time when railroads were rapidly and proudly dieselizing.


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