This gorgeous booklet has an unusual but not unique design. Though it is the standard 8″x9″ format used for many railroad booklets and timetables, the front cover is only about 4 inches wide, leaving half of the title page exposed. When I saw this on a 1923 Union Pacific booklet, I thought at first someone had cut off half the cover.
Click image to download an 21.6-MB PDF of this 36-page booklet. Click here to download a 2.7-MB PDF of the full cover of this booklet.
I’ve since seen the same design on Canadian National booklets from 1922, 1924, and 1925. I’m not sure what the point of it is but maybe marketers thought exposing part of title page would make it more inviting. Continue reading