This 1948 brochure unfolds to the equivalent of eight pages of the 24-or–more page booklets CP used to advertise its Rocky Mountain resorts. We’ve already seen a 28-page along-the-way booklet with the same title and cover photo as this brochure that I estimated was also from 1948.
Click image to download a 6.2-MB PDF of this brochure.
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Curiously, all of the photographs on one side of this brochure are in color while all of the photos on the other side are in black and white. Yet the black-and-white side uses cyan and magenta for highlights, meaning with the addition of just one color, yellow (which is used as a highlight color on the color side), they could have put color photos on both sides. If four colors was too expensive, why bother with two highlight colors (plus black) when one would have been sufficient?
I don’t understand the color choice either. It’s almost like the two sections were printed at different times. The CP was still sticking with big steam power for passenger trains at a time when no major American road would think of showing anything but new streamlined diesels in their literature. The CP was also slow to adopt lightweight streamlined cars, and all their trains were still heavyweights in 1948. The CP couldn’t compete with US roads for transcontinental speed or time so they competed on scenery. It was the only road to attach special open observation cars, as seen in the brochure, to their crack trains when they crossed the Rockies.
The whole feel of CP at the time was genteel. They were still featuring the Empress Hotel in Vancouver, which was over 40 years old at the time, and getting increasingly dumpy. Thankfully, the Empress was saved and rehabilitated after nearly being torn down in 1965. It’s now a genteel place to stay (at rates starting at $366 (Cad) a day) but is no run by Fairmont. Fairmont started in 1999 when CP spun off the last of their hotels to the new company. It’s technically the Fairmont Empress, but no one except the company calls it that. It’s still just the Empress to Canadians.