This 1948 brochure unfolds to the equivalent of eight pages of the 24-or–more page booklets CP used to advertise its Rocky Mountain resorts. We’ve already seen a 28-page along-the-way booklet with the same title and cover photo as this brochure that I estimated was also from 1948.
Curiously, all of the photographs on one side of this brochure are in color while all of the photos on the other side are in black and white. Yet the black-and-white side uses cyan and magenta for highlights, meaning with the addition of just one color, yellow (which is used as a highlight color on the color side), they could have put color photos on both sides. If four colors was too expensive, why bother with two highlight colors (plus black) when one would have been sufficient?