In 1960, Canadian Pacific issued a series of eight-page, four-color booklets describing its major hotels. Though Banff Springs was probably CP’s largest hotel and Lake Louise was also very large, CP presented the two together in one booklet. This and other hotel booklets use a combination of color photos and graphics to illustrate the hotels and nearby recreation in both summer and winter.
Despite the rugged outdoors that surrounded the hotels, CP’s brochure makes it clear that guests were welcome, if not expected, to pack their best dress clothes as well as swimsuits, hiking gear, golf shoes, and other outdoor clothing. “Nightly dances at [both] Banff and Lake Louise,” says the booklet, “are featured in ideal settings for the ladies’ loveliest gowns.”