This 1939 brochure introduces the Golden Gate, Santa Fe’s twin streamliners between Bakersfield and Oakland. When combined with a Santa Fe Trailways bus from Los Angeles to Bakersfield and a ferry from Oakland to San Francisco, passengers could go from L.A. to Frisco in just 9-3/4 hours, exactly the same as Southern Pacific’s Coast Daylight and about three hours less than SP’s later San Joaquin Daylight.
Click image to download a 3.3-MB PDF of this three-panel brochure. Click here to download an OCRed version.
The brochure claims that the Golden Gates, which began service on July 1, 1938, are the “14th and 15th in Santa Fe’s great fleet of streamliners.” In fact, they are the eighth and ninth:
- First was the May 18, 1936 Super Chief;
- Second and third, two El Capitans were introduced on February 22, 1938;
- Fourth, a second Super Chief was introduced on February 26, 1938;
- Fifth, a single San Diegan train set was introduced on March 27, 1938;
- Sixth and seventh, the Chicagoan and Kansas Citian were introduced on April 17, 1938.
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On the same day the El Capitans began service, two streamlined sleepers were added to each train set of the otherwise heavyweight Chief. Since this train required five train sets to cover Chicago to Los Angeles, Santa Fe marketing people may have counted them as the tenth through thirteenth streamlined trains (though that doesn’t make sense either as that’s only four trains). But the Chief‘s weren’t really streamlined.
The Golden Gates were hauled by Santa Fe’s elegant E1 locomotives, and it is somewhat surprising that this photo was used on the interior of the brochure instead of on the cover. For some reason, the cover photo of the conductor was deemed interesting enough to repeat it here.
The Golden Gates probably would have entered service several months earlier in 1938, but they were held up by legal challenges, probably brought by Southern Pacific which hated competition. The introduction of the Golden Gates is probably what led the SP to start the San Joaquin Daylight three years later. The two trains served many of the same intermediate cities, including Bakersfield, Fresno, Madera, Modesto, Stockton, Pittsburg, and Richmond.
In the steam days there were six Chief consists. From 1938 they were indeed really streamlined. Oh, they were most often hauled by black steam locomotives and had anywhere from one to fifteen (usually not more than four except during the Christmas season) green heavyweight mail cars behind it. But behind all that were ten shining stainless steel streamlined cars with sealed windows, all the modern conveniences and a round-end observation lounge carrying the drumhead.
Which really does make the two Golden Gates streamlined consists 14 and 15.
By the way, the federal government (ICC) set rates in those days. The SP had to charge for LA to Frisco. The Santa Fe on the Golden Gates had to charge from Bakersfield to Oakland, which was much cheaper, and threw in the bus rides for pennies. This allowed the Santa Fe to undercut the competition rather handily.