World’s Fair 1940–Southern Pacific

Much of this brochure was developed by the World’s Fair committee, and Southern Pacific added to it and adopted it for its own advertising. For example, here is the same cover but with “Admission 50¢ Children under Fourteen 25¢” in place of the words “Southern Pacific.”

Click image to download a 3.6-MB PDF of this twelve-panel brochure.

The original, unaltered brochure recently sold on ebay (but that link won’t last forever). It shows many of the same illustrations and photos on the back side, but some major changes to at least five panels on the front. Southern Pacific replaced four panels showing pictures of the fair with an ad for Southern Pacific trains, and it replaced a fifth panel showing other fair exhibits with an ad for “Railroads on Parade.”

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