Here’s another publication about the railroad exhibit at the 1939-1940 New York World’s Fair. This one was printed for the 1940 season, and like yesterday’s brochure is also by the Eastern Railroad’s Presidents Conference. The 20-page book is a guide to pageant showing the history of American railroads.
Click image to download a 15.3-MB PDF of this 20-page booklet. Click here to download a 146-MB non-OCR version. I don’t know why it’s so big, but I’m posting it because I’m really annoyed at the way Acrobat skewed the pages of the booklet when making the OCR version.
The cover says that Railroads on Parade was the “Hit Show of the Fair.” That’s not true; the real hit was the General Motors Futurama exhibit. According to Norman Bel Geddes, who designed Futurama for Goodyear, then talked General Motors into sponsoring it when Goodyear backed out, “long queues often stretched more than a mile, from 5,000 to 15,000 men, women and children at a time, stood, all day long every day, under the hot sun, and in the rain” to see Futurama. Not only was Futurama about truly new technologies, it was completely new, while Railroads on Parade was merely a revamped version of similar shows in Baltimore in 1927 and Chicago in 1933.
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In any case, the cover art on this booklet is signed Wm. M. McKay, a muralist who also contributed to ship camouflage. He probably never got to see this book, as a died of a heart attack on a New York City subway train in July, 1939. The inside back cover of the booklet presents murals that decorated the outside of the fair’s railroad building. These had been painted by Griffith Bailey Coale, who later became known for his naval art and who was the president of the National Society of Mural Painters in 1941-1942.
Page 19 says the book was “designed and illustrated by Frank B. Masters.” I can find little information about him except that he began illustrating magazines as early as 1906. This poster of what appears to be a Scribner’s magazine cover illustrating “railways of the future” is supposedly from May, 1900. But that particular issue of Scribner’s is actually from May, 1906, and the magazine wasn’t printing cover art at that time. So perhaps this originally was a poster, not a magazine cover.
Railfans upset with Homeland Security and other police restricting photography along rail lines will be interested in this news article from the February 14, 1918 New York Times. The wartime story notes that New York Central security arrested Frank Masters for making sketches of trains. He convinced the judge that he had been commissioned to draw a moving train for a magazine cover and the judge dismissed the complaint.