Western Vacations

This four-panel brochure from 1965 is the same size and color scheme (red and black) as the vista-dome brochure presented here a couple of days ago. It has eleven photos of destinations (four of which are of places that aren’t even on the Northern Pacific), plus one exterior and four interior photos of the North Coast Limited.


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This is from the same era as Great Northern’s tiny brochures. Though small, those brochures were extremely colorful, easy to read, and inviting. By comparison, NP’s greyscale world is hard to enter. I wonder if NP’s marketing department was ever frustrated by a lack of budget for advertising such as this.


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