This 1943 menu has the same cover as the 1949 Oriental Limited menu that I posted a few weeks ago. Inside is very different with lower prices, advertisements for “victory bonds,” and a sticker proclaiming May 17-22 as “National Cotton Week.” While yesterday’s menu was from the New York Public Library, this one (along with its Oriental Limited mate) is from my own collection.
Named for the mountain in the background of this photo, the Going to the Sun Highway was opened in 1934 leading to a huge increase in park visitation. Construction of the road was controversial as everyone knew it would only be open a few months of the year. At least one newspaper argued that the highway would be just a subsidy for the Great Northern, which was charging people $10 to $15 to carry their autos from the Twin Cities to the park. Of course, the eventual construction of U.S. 2 actually reduced the Great Northern’s passenger business.