Like a previous Southern Pacific ad, this is actually a brochure sent out to ticket and travel agents that consists mainly of a two-page ad that must have appeared in Saturday Evening Post or other magazines. The ad encourages people to see twice as much of the West by riding Southern Pacific to and from the “San Francisco World’s Fair.”

Click image to download a 1.4-MB PDF of this brochure.

Unlike the previous ad, this one doesn’t have a built-in cover letter describing where the ad was placed and offering suggestions to agents on how to promote SP trains. Instead, the back is blank save for a small logo of the Golden Gate Exposition, held on San Francisco Bay’s Treasure Island, in 1940.
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Although the streamlined City of San Francisco and semi-streamlined Forty Niner and Treasure Island Special trains all served the fair, the only external image of a train in the advertisement is of a steam-powered, heavyweight train. As previously noted here, that train could have been the Overland Limited, Pacific Limited, or Challenger.