See Twice as Much of the West

Southern Pacific sent its ticket and travel agents copies of this brochure, which reprints an ad that appeared in April, 1938 editions of Saturday Evening Post and Time magazines. The brochure notes that the railroad had previously had ads in these magazines for the Daylight and City of San Francisco streamliners. However, this latest ad portrays steam-powered trains that appear to be at least semi-streamlined but in fact are probably heavyweights.

Click image to download a 2.2-MB PDF of this brochure.

The “Twice as Much” slogan was also used in the “How to See Twice As Much of America” brochure that was featured here nearly ten months ago. However, that brochure was probably published a year or two after this ad. The ad itself promises to send readers who so request a brochure titled “How to See the Whole Pacific Coast.”

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