Whether due to the Depression or some internal cost-cutting measure, this booklet isn’t as fancy as the 1934 booklet presented here yesterday. That booklet included several paintings in beautiful colors by Canadian fine artist Charles W. Simpson. Today’s booklet has two color illustrations — I wouldn’t call them fine art — on the back cover (shown below), one of which is cryptically signed “ALY.”

Click image to download an 11.3-MB PDF of this 24-page booklet.

The missing Simpson paintings were replaced with, well, nothing. The text has been slightly edited and most of the photos in the 1934 edition are also in today’s, though many are larger (as they deserve to be). Beyond that, there is more white space. White space sells, say advertisers, but not as well as full-color landscape paintings or photographs.

CN did splurge by including a multi-color map in the back of this edition. Printed in yellow, red, black, and green (with some cyan trim), I’m pretty sure these are process colors rather than four-color separations — which would have been less expensive but my impression is that railroad graphic artists didn’t know this could be done in the 1930s.

Jasper Park Lodge booklets we have seen from the 1920s only have color illustrations on the covers and, in some cases, in a four-color oblique aerial map. I’m missing 1931 but 1932 blooms with four full-color paintings (one of which spreads across two pages) in addition to the color cover. I’m also missing 1933 but we know 1934 has four full-color Simpson paintings.

After 1936, CN began using four-color photographs. A 1937 Jasper Park booklet has two full-page four-color photographs in addition to a color cover and the 1938 Jasper Lodge booklet has seven full-color photos including one on the cover. I’ll have to find a 1935 edition to see whether CN got cheap only in 1936 or in 1935 as well.