The underlying theme of this brochure is that the south rim of the Grand Canyon that was served by the Santa Fe was open year round. Unmentioned except by implication is that the north rim that was served by Union Pacific was only open in the summers.

Click image to download a 4.0-MB PDF of this brochure.

This 8-1/2″x11″ brochure, which unfolds to 25-1/2″x11″, describes all of the activities that could be enjoyed at the south rim (some of which, presumably, took place only in the summer). These included mule rides into the canyon, watching Indian dances, motor coach trips along the canyon rim, and of course eating and staying at Fred Harvey hotels, lodges, and camps.

This brochure is undated but there are a couple of clues suggesting when it was issued. First, a letter inviting people to the Grand Canyon is signed by Santa Fe passenger traffic manager T.B. Gallaher. He held this job from 1938 to 1948, so the brochure was issued during that period.

Second, the brochure notes that passengers on Santa Fe’s transcontinental trains could make a side trip to the Grand Canyon for $7.50 first class and $5.50 coach class. These were the prices after World War II but the prices were lower before the war. That places this brochure sometime in 1946 through 1948. To be conservative, I’m dating it to 1948.