This six-panel brochure encouraging people to take the Northern Pacific “to or from California” is rare in that it promotes the “all-Pullman North Coast Limited.” NP made the train all-Pullman in mid-1909, then added a coach again in 1912. NP again made the NCL an all-Pullman train in June, 1929 but was forced by the Depression to restore coaches to its premiere train in 1931. Over its 71-year life, the Northern Pacific North Coast Limited was an all-Pullman train for only about four years.

Click image to download an 2.8-MB PDF of this brochure, with thanks to Streamliner Memories reader James C. Dick for contributing the scans of this unusual ad.

The startlingly busy cover on this brochure is signed Hilton. That would be Seaverns Winthrop Hilton (1898-1977), who was born in Rhode Island. During the 1920s, he worked in New York drawing magazine covers and posters for, among others, Northern Pacific.

Hilton frequently vacationed in Weld, Maine, and in 1931, Hilton bought a cabin there. Weld’s major supporting business had closed due to the Depression, so to help save the town’s economy, he and another resident started a woodworking shop where local students and craftsmen made tens of thousands of Hilton-designed toys and wooden figurines. Hilton himself continued to make prints and other artworks, living in Weld for the rest of his life.