Like yesterday’s booklet about the Banff Springs Hotel, this one is filled with warm, color illustrations (but no etchings) of people enjoying the chateau and its surroundings. The art is unsigned but the style is also similar to yesterday’s, so I suspect it is also by Reinhold Palenske.

Click image to view and download a 61.2-MB PDF of this 20-page booklet from the Chung collection.

Unlike yesterday’s booklet, which was from 1931, this one is dated 1929. In other words, it was almost certainly issued before Canadian Pacific published its “expression” series of hotel booklets.

It’s possible that both types of booklets were used at the same time. Today’s and yesterday’s booklets were clearly designed to attract people to the hotels, while the expression series may have been more to inform people about what facilities were available at the hotels once they had arrived or already decided to go.

The expression booklets, for example, have detailed floor plans of the hotels they describe, while today’s advertiser does not. People may not need such floor plans until after they have decided to go to a particular hotel. In particular, the expression booklets may have been more for the use of people planning conferences or conventions than for ordinary tourists.