California Easily in 2 Weeks

“It’s surprising how much of California’s unusual attractions vacation travelers can see” in two weeks, urges this brochure to travel agents. This would allow two days each in Los Angeles, San Diego (with a side trip to Mexico), Yosemite, and San Francisco with time for some side trips to other California places such as Catalina Island, Santa Barbara, and Del Monte. Other side trips could include Yellowstone, Colorado, Bryce, Zion, the Grand Canyon, and “gigantic Boulder Dam,” but only “if you route your patrons via Union Pacific.”

Click image to download an 2.5-MB PDF of this brochure.

While the map on the cover of this brochure doesn’t include Portland, the text notes that tourists who wanted to visit the Rose City could “add the thrill of a return trip on Union Pacific’s new, high-speed train, The Streamliner–City of Portland.” The streamliner had entered service on June 6, 1935, less than a month before this brochure was published. The term “high-speed train” made sense as it was 20 hours faster than any other train between Chicago and the West Coast. Passengers to Los Angeles would have to wait until May 1936 and those to San Francisco until June before they could take a train that was that fast.

The back cover lists Union Pacific’s “principal trains” as of 1935: the Los Angeles Limited, San Francisco Overland Limited, Pacific Limited, Portland Rose, Streamliner City of Portland, and Columbine. With no other transcontinental streamliners yet in service on any railroad, the brochure lists “the Streamliner” in large letters, as if that is the real name of the train, and “City of Portland” in much smaller letters, as if that was an afterthought.


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