The cartoon-style map of Glacier Park in this brochure shows hikers hiking with walking sticks and backpacks, bears hiking with walking sticks and backpacks, mountain goats ice skating on a glacier, and golfers imbibing at the 19th hole of the golf course at Prince of Wales Hotel, a reminder that prohibition didn’t extend into Canada. The cover illustration and map are by Joseph Scheuerle (1873-1948), who was born in Austria but whose family moved to the U.S. when he was 9 years old. After studying at the Art Academy of Cincinnati, he began painting portraits of Native Americans. In 1910, Louis Hill hired him to, among other things, design the Great Northern’s first mountain goat logo, which the railway first used in 1914.

Click image to download a 14.6-MB PDF of this brochure, which is from the David Rumsey Map Collection.

The Rumsey collection dates this brochure to 1925, but the mention of the Prince of Wales Hotel means it must be from 1927 or later. The brochure mentions that the road that would become known as the Going-to-the-Sun Highway had reached Logan Pass from the east, but was yet to be completed on the west side. The road reached Logan Pass on the east in 1927 and was completed on the west side in 1932. The brochure also also promotes the Lake McDonald Hotel, which the Great Northern purchased in 1930 and did not advertise much until then. Based on these clues, I date the map to 1930 or, more likely, 1931.