I’ve previously presented Northern Pacific menu cards like this one, with a black-and-white (sometimes colorized) photo on one side and a dinner menu on the other side. I’ve always been frustrated that the menus come with no indication of a date but estimated that they were printed in the 1910s. Now this one, scans of which were contributed by Streamliner Memories reader Jake Barker, gives a better clue about when they were used.

Click image to download a 369-KB PDF of this menu.

Instead of a dinner menu, this one offers “club meals,” which it says are “served regularly” in NP dining cars. The bottom lists “A.B. Smith” as the passenger traffic manager. We’ve seen a 1922 booklet that also lists Smith as the passenger traffic manager, but elsewhere I’ve seen a 1920 NP publication that lists someone else. Thus this card, and presumably others in the series, must date to no earlier than 1921.

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This raises the possibility that the other menu cards in this series are also advertisements. All of the other ones that I’ve seen (some of which will appear in the next several days) present the same identical menu, which is strange because menus usually change at least once and often two or three times a year.

“Mailing envelopes for this genuine photograph may be had on application to the dining car conductor,” they all say at the bottom. I’ve criticized the quality of the photos before, but it may be that they are real photos that have faded in the near-century since they were printed. Rather than real menus, then, these were probably come-ons to encourage people to eat in the diner and mail to their friends to encourage them to ride the Northern Pacific.