Unlike yesterday’s booklet, which was mostly text with some black-and-white photos, this one is mostly photos, and most of them are in color. Particularly noteworthy is the centerfold photo, which is in color but features the same skiers in the same location as the black-and-white photo used in the centerfold of yesterday’s booklet. Since the technology of the day did not allow easy conversion of color images to black and white (the results were usually muddy), the photos are different and the smile on the face of the woman model in yesterday’s photo has unfortunately turned to a somewhat nervous look in today’s.
Click image to download a 7.5-MB PDF of this 36-page booklet.
The woman in the centerfold, incidentally, is the same as the woman on the cover shown above, though she is wearing almost completely different outfits. The giveaway is that in both photos she is wearing Jantzen Slope-Master ski pants, made in the Jantzen factory a few blocks from where I grew up in Portland.
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Both photos also show the woman wearing some hoods on her head whose fashion name I don’t know. As shown in a photo on page 2 (PDF page 4), these headgear were lined with a second layer of fabric to keep them warm and have a snap to hold them on the skier’s head.
While such hoods may have been essential on cold days, a better advertisement would have been to show the models hatless, as shown in the page 2 photo of our Slope-Master pants-wearing model sitting on the chairlift. After all, Sun Valley was supposed to be warm enough for men to ski shirtless. It usually wasn’t, but that’s what this poster, based on a photo that was actually taken in a New York studio, advertised.
