In the early 1930s, UP issued a couple of booklets called Western Wonderlands. We’ve also seen a 1938 brochure with the same title. The 1938 brochure didn’t have color photos, but it had orange and blue highlights on one side and a map with rose, green, blue, and other colors on the back.
This undated brochure is very similar to the 1938 one, using much of the same text and some of the same photos. But it is printed only in a brown or sepia ink, which greatly reduces its appeal. For example, one photo caption says that “Grand Canyon is a gripping, awe-inspiring sight,” but you can hardly tell that there is a canyon in the photo, much less that it is the Grand Canyon. The photos in the 1938 brochure are also printed in brown ink, but are much crisper and clearer.
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Although printed in only one color, the map on the back is readable, though not as interesting as the multi-colored map used on the 1938 or 1947 Western Wonderlands brochure. Both this map and the 1947 map are signed “Willmarth” after the Omaha illustrators Ken and William Willmarth, though the 1938 one is unsigned.
Unlike the other brochures, this one is undated. The Willmarth map shows a streamliner between Omaha and Denver that is based on the M-10003 to M-10006 series, which were delivered in May 1936. The map on the 1938 brochure shows Sun Valley resort, which UP opened in December 1936. So this brochure must be from 1936, after the M-10003-series was designed but before Sun Valley opened.