Until finding this booklet, the earliest Union Pacific/C&NW summer tours booklet I’ve seen is one from 1922. However, that one says that the railroads had been organizing escorted tours for 22 years. This booklet is dated 1911, and says it is the “Eleventh successful season of Tours Department of the Chicago-Union Pacific and North Western Line,” which is what the two railroads called their tour company.
Click image to download a 14.8-MB PDF of this 42-page booklet.
The first special thing about this booklet is that the circular image on the cover is actually on the title page, while the cover has a circular hole cut into it to make the image visible. Although it looks like a full-color image, I’m pretty sure it was printed with only blue and reddish-brown ink.
Further inside the booklet are six more colorized pictures showing the Mormon Temple; an automobile tour to Crystal Park, Colorado; Yellowstone Falls (with the Canyon Hotel in an inset); El Capitan in Yosemite Park; Lake Tahoe; and a steamboat cruising up Alaska’s Inside Passage. These pictures must be lithographs, but they don’t use as many colors as the lithographs in the 1920s tour books, many appearing to use just green, reddish-brown, and blue.
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“Another scenic trip of great importance is the new automobile scenic trip to Crystal Park,” says the booklet. That’s a new one to me. Apparently, Crystal Park was near Manitou Springs, Colorado. Today, it has been turned into a gated community, but when the first road into the area was built in 1910 auto tours were advertised to be the “scenic wonder trip of the world, beggers description must be seen to be believed.” Frankly, from the photos available on line, it is difficult to see just what made it more scenic than other roads into the Rockies.
Click image to download a 245-KB PDF of this postcard.
The Alaska steamship appears to be the S.S. Spokane, owned by the Pacific Coast Steamship Company, which operated the Alaska cruises that were part of the tours advertised in this booklet. At the time, the company had three ships in Alaska service: the City of Seattle, the Spokane, and the State of California. Of the three, the Spokane looks most similar to the one pictured in the booklet.